By Integrated Marketing Platform | August 01, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to craft a successful marketing strategy
The initial step to start devising the marketing strategy is to understand the business goals. Full Story: The Economic Times
Closing the Gap Between Digital Marketing Spending and Performance
Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Full Story: Harvard Business Review
3 Reasons Product And Marketing Can Thrive Together Under The Same Leader
A company’s success hinges on cultivating a strong relationship between product and marketing. Full Story: Forbes
Your Marketing Mindset In The Face Of Economic Recession
When it comes to your marketing strategy, you may need to pivot and adapt, but eliminating it is only going to weaken (or eliminate) your… Full Story: Forbes
Business Tips from SCORE: Understanding branding vs. marketing is key to business success
As a marketer, you have been exposed to a variety of different terms that define what is done in building both business and nonprofit awareness. Full Story: Cape Cod Times
4 Ways To Overcome Changes In The Content Strategy Landscape
As a marketer, you have to prepare for the internet to look different tomorrow than it does today. This can make it challenging to plan and execute a content marketing strategy. Full Story: Forbes
Amplify Your Facebook Group With These 7 Marketing Ideas
Create a Facebook group that helps grow your business by using these seven simple tactics. Full Story: Search Engine Journal
3 Questions to Answer Before Investing More Into Your Marketing Budget
Before you increase your marketing spend using the same old tactics and channels, dive a little deeper to make the most of your investment. Full Story: Entrepreneur
SOCIAL MEDIA
What to Post on LinkedIn: The 5 Content Types That Work Best
Are you struggling to come up with content ideas to share on social media? Want to know the content types that work best on LinkedIn? Full Story: Social Media Today
How to Optimize Facebook Ads for Quality Website Traffic
Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads? Full Story: Social Media Examiner
A Look at the Most In-Demand Skills for Social Media Managers
What are the most in-demand skills for social media managers? · It’s a role that can combine various elements, from creativity to planning to… Full Story: Social Media Today
Gen Z shapes new social media era
A new generation is dramatically reshaping the internet — rejecting and rebuking the social networks they grew up with, which barely resemble themselves anymore. Full Story: Axios
SEARCH ENGINE
SEO And Customer Engagement: Why It’s Important They Work Together
Search engine optimization is crucial for all online businesses today. It plays an important part in driving traffic to your website, increasing brand exposure, and potentially improving sales and revenue. Full Story: Scoop NZ
Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question
SEO is still a vital web marketing tactic in 2022. Here’s why this myth persists and where we need to focus now. Full Story: Search Engine Journal
How To Scale Your Enterprise SEO Program
Learn how to decode a formula using a sophisticated, fine-tuned, and strategic approach to scale an enterprise-level SEO program. Full Story: Search Engine Journal
How Do Retargeting Ads Work, Anyway?
Retargeting is an essential part of your paid media strategy. Learn the components of a successful retargeting strategy on any platform. Full Story: Search Engine Journal
MOBILE MARKETING
Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud
We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes
Could rich mobile messaging be the next frontier for advertisers?
From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine
How to Manage Your Small Business Finances On the Go
Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur
iPhone and Android phone users are getting this great free Spotify upgrade
The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3
DIGITAL SIGNAGE/ SCREEN MEDIA
10 Innovative Digital Signage Content Ideas to Inspire You
The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: Commercial Integrator
10 Innovative Use Cases for Digital Signage Content to Inspire You
The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: My TechDecisions
EMAIL MARKETING
How to Use Email Marketing for Your Business
Communication channels include live chat, social networking, and many more. On the other hand, Email reigns supreme among marketing channels,… Full Story: FinSMEs
Why Is Email Production So Hard? And What You Can Do About It
There is so much that goes into making one email. Full Story: MarTech Series
E-COMMERCE
Utility marketplaces are taking bold moves to build awareness
To meet the ever-changing needs of customers, utilities are increasingly launching online energy marketplaces. Full Story: Utility Dive
Amazon leans on non-retail business as e-commerce sales fall for the second straight quarter
Amazon’s online retail sales, which include store-based grocery delivery or pickup, dropped for the second straight quarter, falling 4.3% in Q2 to $50.9 billion. Full Story: Retail Dive
PUBLIC RELATIONS
How To Survive In PR During An Era Of Cancel Culture
As public relations specialists, we are in the business of building images, creating relationships, looking after reputations and at the forefront of it all, trusted communications. Full Story: Forbes
‘If used correctly, PR can add human touch to any field’
Basically Public Relations (PR) refers to managing how others see and feel about a person, brand, or a company and PR personnel are responsible for crafting… Full Story: BizzBuzz
MARKET RESEARCH
5 Reasons Why Market Research is Important for Your Business
The answer is simple, too – through market research. Market research is the one and only way to learn more about your customers. Full Story: Swaay
WEB DEVELOPMENT
7 Best Frontend Frameworks That Accelerate Pace of Web Development
They say one should use the correct ingredient to create the perfect taste. Full Story: ReadWrite
Best web development bootcamps of 2022
Web development bootcamps provide intensive, immersive training to equip you with what you need to know for a career in the field. Full Story: ZDNet
MARKETING AUTOMATION
The Big Risks You Need to Avoid When Using Marketing Automation
Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal. Full Story: Entrepreneur
The Power of Sales & Marketing Automation
It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? Full Story: MarTech Cube
ANALYTICS & BUSINESS INTELLIGENCE
Google Analytics For Businesses And How To Use It
If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. Full Story: Forbes
Twitter Analytics – Uncover The Best Twitter Marketing Insights
Discover how well your Tweets perform and insight into your audience growth on Twitter with Twitter Analytics. Full Story: Search Engine Journal
BRANDING AND DESIGN
The challenges of building a brand in the metaverse
While creating a brand in the metaverse might be challenging, if done right, it can eventually pay off handsomely. Full Story: The Financial Express
Business Tips from SCORE: Understanding branding vs. marketing is key to business success
As a marketer, you have been exposed to a variety of different terms that define what is done in building both business and nonprofit awareness. Full Story: Cape Cod Times
VOICE STRATEGIES
How Digital Voice Technology Is Changing Customer Service
AI-driven voice technology allows companies to improve customer and employee experience alike. But is it something customers want? Full Story: CMSWire