By Integrated Marketing Platform   | July 26, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Marketing Budgets Continue To Fall Sharply In 2021 According To A New Survey

Throughout 2020, as the COVID-19 crisis jolted businesses across the globe, the majority of brands experienced budget cuts, with some cuts going  well above 15% of the total marketing budget. Full Story: Forbes

Personalization vs Privacy – The Evolving Realities of Digital Marketing

Digital has transformed the way products are marketed.  Full Story: ELE Times

Influencer Marketing 101: A Blueprint for Running a Successful Campaign

Reach your ideal customers, increase brand awareness and drive sales by collaborating with influencers. Full Story: Entrepreneur

Effective discount pricing strategies for e-commerce stores

Discount pricing is a strategy for e-commerce businesses to generate more leads with a meaningful mindset. Full Story: Marketing Tech News

4 Innovative Sales And Marketing Tools To Watch in 2021

There’s no doubt about it; building a successful business takes time, energy, and commitment. Full Story: International Business Times

For A Winning Digital Marketing Strategy, Do These Five Things

Growing an e-commerce business can be summed up in two words—digital marketing. Full Story: Forbes

6 Best Practices That Will Improve Your Digital Marketing Strategy

A winning digital marketing strategy can make or break a business. It doesn’t matter how awesome your product or service is, if you can’t market it, nobody will benefit from it. Full Story: CMSWire

Marketing Alternative Protein In China: Challenges & Success Factors

Investment has streamed into China’s alt protein market, fueling new domestic businesses and creating heavy competition between new, agile players and multinational food companies that are also trying to take advantage of the market possibilities. Full Story: Forbes

SOCIAL MEDIA

Your essential guide to organic marketing on Pinterest

he days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Full Story: Social Media Today

Four useful tips when navigating social media

Goolam says that whether promoting new products or increasing customer engagement — social media platforms offer many tools and opportunities to engage directly with the audience, but you still need to know how to communicate correctly. Full Story: Media Update

Can Social Media Algorithms Ever Be Ethical?

According to Datareportal, 4.33 billion people use social media, equating to 55 per cent of the total population on Earth. Full Story: Analytics India Magazine

Measuring with Metrics: Are Your Social Media Efforts Effective?

How do you know if your social media efforts are contributing to your goals? Is it through the number of likes, engagements, comments, or do you just look at conversions? Full Story: Business 2 Community

SEARCH ENGINE

Six Ways To Help Your SEO Partner Maximize Your Wins

You have a great product. Now how do you let potential customers know that without having to shell out for paid ads? Full Story: Forbes

Why Startups Can’t Ignore SEO Anymore

Effective search engine optimization strategies do more than just improve the visibility of your startup’s website. Full Story: Entrepreneur

The Ultimate Web Content Writing Checklist for SEO

Find tips on reader experience, SEO-friendliness & content quality, with pre-publishing checklists for the best SEO content writing possible. Full Story: Search Engine Journal

Why Google May Remove a Site’s FAQ Rich Results

Google’s John Mueller explains why Google may choose to remove FAQ rich results. Full Story: Search Engine Journal

MOBILE MARKETING

The 5 most important metrics for mobile marketing – Marseille News

Gone are the days of measuring an app’s success through downloads and ratings. Instead, here are five important mobile marketing metrics every marketer should know inside and out. Full Story: Tech News Inc

App Store Optimization – Apple Search Ads: Search Tab initial reports

In May of this 2021, Apple launched a new ad placement on the iOS App Store. Search Ads can now appear in the “Suggested” section of the search tab, before a user enters a search query. Full Story: Mobile Marketing Magazine

Near-Distance File Transmission Apps And The Power Of In-App Advertising

When you’re in the mobile app industry, the number of daily active users (DAU) is your lifeblood. Full Story: Full Story: Forbes

Google releases timeline for Privacy Sandbox

After a series of delays, Google has released a detailed timeline for Privacy Sandbox, designed to phase out the third-party tracking cookie in browser Chrome. Full Story: Mobile Marketing Magazine

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital communication for employees should not be overlooked

It’s hard to believe a month has flown by since I started as editor of Digital Signage Today. I’ve learned so much already about this fascinating industry and I’m just getting warmed up. Full Story: Digital Signage Today

Improved analytics and measurement to drive DOOH growth

An overview of the reasons for the future growth in digital out-of-home advertising. Full Story: WARC

EMAIL MARKETING

5 Things Every Business Needs to Know about Disposable Email Domains

There were 3.9 billion email users worldwide in 2019, and that figure is expected to reach 4.5 billion by 2024. Full Story: Business 2 Community

An Email Marketing Guide for 2021.

Discover what email marketing can do for your business, and how to implement it into your digital marketing strategy with this handy guide. Full Story: Influencive

E-COMMERCE

The Full-funnel Product Detail Page

Once found only at the bottom of a sales funnel, the ecommerce product detail page is evolving to address the entire buyer journey, from awareness to sale. Full Story: Practical Ecommerce 

15 Analytics Plugins for WordPress

With the right analytics plugin, a WordPress merchant can track prospects and customers, get advanced stats to improve site performance, and fix what’s broken. Full Story: Practical Ecommerce

PUBLIC RELATIONS

What is Authentic Marketing, and How Is It Different From Public Relations?

Attention is sacred in today’s world. Attracting attention to your company is what helps current and future customers discover you and do business with you. Full Story: Entrepreneur

How PR Can Build Your Business A Bank Account Of Goodwill

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Full Story: Forbes

MARKET RESEARCH

How Artificial Intelligence Is Democratizing Market Research

Market research is the foundation of a successful product or service launch. Full Story: Forbes

WEB DEVELOPMENT

The Business Impact Of A Website Migration

Have you decided to modernize your website by moving to a new CMS platform? Or suppose your company has acquired another business and you’re now merging websites. Full Story: Forbes

MARKETING AUTOMATION

How AI Can Benefit Your Business

When you run a business, you’ll begin to notice how quickly things change around you. Full Story: Robotics & Automation News

Why AI Is Pushing Marketing Professionals To Reinvent Themselves

Today’s marketers are challenged to adapt to new technologies, consumer habits and practices, channels, and methods of engagement arguably faster than any other generation. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

Why Is Web Analytics and Digital Marketing Analytics Important?

Have you ever walked into a store, and your greeting is personalized? The clerk remembers your name and your last purchase! This customized experience is what you should always aim to create for your clients and customers. Full Story: Analytics Insight

How Big Data and Analytics is transforming the Startup World

With increasing number of Indian startups joining the unicorn club despite the pandemic, it is evident the new-age startup ecosystem in the country is showing promising growth. Full Story: Express Computer

BRANDING AND DESIGN

How to develop a killer logo strategy

Get your logo strategy spot on before designing your new logo. Full Story: Creative Bloq

3 Ways a Strong Brand Identity Can Lead to Greater Success for Your Small Business

A strong brand identity has the power to elevate and position a company in a way that can yield greater success. Full Story: Entrepreneur

VOICE STRATEGIES

Amazon brings Ziggy male voice assistant to Echo speakers

Since the advent of digital assistants in the 2010s, all including Alexa, Siri, Cortana, Google Assistant on smart devices have been female voice. Full Story: Deccan Herald

Alexa finally gets a new name and voice: How to switch them up on your Amazon Echo

Now Alexa has a masculine-sounding voice option and you can call your device Ziggy. Plus, you can mix and match. Full Story: CNET

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