By Integrated Marketing Platform   | July 29, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Why And How To Develop An Account-Based Marketing Strategy

Today’s evolving digital landscape can have a significant impact on corporate budgets — and marketers are continually expected to do more with less. Full Story: Forbes

3 Tips For Creating A More ‘Measurable’ Marketing Campaign

Regardless of how you feel about advertising, you’ve doubtless seen marketing campaigns that impress you with their wit, targeting or some other element. Full Story: Forbes

Discover the Digital Marketing Strategies to Make Your Brand Stand Out

Take a deep dive into email marketing, social media advertising, SEO, and Google Trends, and more. Full Story: Entrepreneur

Taming The Wild West Of Marketing Operations

It was only a handful of years ago when marketing technologies (martech) started sprouting up like mushrooms after a spring rain. Full Story: Forbes

The Role of Direct Mail in Your Digital Marketing Strategy

Direct mail is an essential part of any marketing strategy. Without it, you’re skipping over valuable touchpoints and losing out on serious ROI. Full Story: Retail Dive

5 Classic B2B Marketing Mistakes (And How To Avoid Them)

I’ve spent the past two decades working in marketing roles within technical business-to-business (B2B) and industrial industries. Full Story: Forbes

Key Strategies for Marketing New Versus Existing Products

When it comes to crafting a message and communicating it to the market, one size doesn’t fit all. Your PR and marketing will differ depending on your product’s age. Full Story: Entrepreneur

3 steps to future-proof marketing with data standards

The advertising industry is toiling to ensure a future in which consumer privacy is absolute, without compromising marketing. Full Story: Ad Age

SOCIAL MEDIA

Facebook eyes a future beyond social media

Advertising has made the social network into a trillion-dollar company. Can new ventures take it further? Full Story: The Economist

Social media trends for 2021 and beyond

As a public relations agency specialising in social media, we always keep on top of what is trending to keep our campaigns relevant. Full Story: Global Banking & Finance Review

Why Should One Work On Increasing The Followers On Social Media?

The world today relies on digital ways of life. People are more into social media. Full Story: TechZone360

How To Stop Comparison Shopping and Spending on Social Media

We all know that comparing ourselves to others never lands us in a good space emotionally or mentally, but we may not so keenly recognize how it can put us in a bad place financially. Full Story: Yahoo Finance

SEARCH ENGINE

A Match Made in Heaven? How PR and SEO Are Mutually Beneficial Marketing Activities

Public relations is usually associated with things like brand awareness and generating buzz around a business or product. Full Story: CMSWire

Five Things That Just Aren’t True About SEO Anymore

Search engine optimization changes with the times just like everything else, and what might have been true years ago isn’t necessarily still true. Full Story: Associations Now

How to prove SEO ROI and overall business impact

Creating a winning SEO proposal for a new lead is hard work. Full Story: Search Engine Land

How to Support Your Go-To-Market Strategy with SEO

For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here’s how SEO can help. Full Story: Search Engine Journal

MOBILE MARKETING

Top 15 Tips to Keep Your Mobile App Stays Fresh and Updated

With technology advancements, mobile apps have now become a necessity. Full Story: CustomerThink

An introductory guide to mobile app security testing

Secure mobile apps by engineering security right into the software and with thorough mobile app security testing. Full Story: SearchSoftwareQuality

The savvy marketer’s guide to matching mobile ad spend with consumer behaviour

The first in a series of savvy marketer guides, brought to you by The Drum and MoPub, looks at how brands can finally connect mobile ad investment with the time people spend on their devices. Full Story: The Drum

4 Mobile Marketing Tactics to Use in 2021

Mobile marketing is the practice of reaching consumers through their smartphones and other mobile devices to promote your business, and with one-third of the world’s population using smartphones, it’s safe to say that mobile marketing is a hot commodity. Full Story: Digital Information World

DIGITAL SIGNAGE/ SCREEN MEDIA

Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’

Life lessons as the global OOH community pulls together to push its way out of a pandemic. Full Story: Adweek

EMAIL MARKETING

Building Your Email Newsletter Is a Marathon, Not a Sprint

The competition for awareness is at an all-time high. From social media to television to our inboxes, we’re constantly barraged with bids for our attention. Full Story: MarketingProfs

What is Email API?

Email is the de-facto method of communication for many businesses, big and small. Full Story: Onrec

E-COMMERCE

The Future of Ecommerce Personalization is Context-Base

The way we define ecommerce personalization is in serious need of an update. Full Story: Multichannel Merchant

Getting Investors to Buy Your Inventory

When it comes to funding inventory, retail businesses can be creative, using loans, credit cards, supplier terms, and even advances from family. Whatever the method, however, raising the money can be a challenge. Full Story: Practical Ecommerce

PUBLIC RELATIONS

PR Tips And Benefits For Small Businesses

Without publicity and a well-known reputation, a business may have a hard time growing and thriving in its respective industry. Full Story: Forbes

Is Your Brand Ready for Public Relations and Press?

A well-strategized PR campaign can boost your business, but you need to know if you’re ready for it, and you need to be prepared to be part of the process. Full Story: Entrepreneur

MARKET RESEARCH

Leveraging market research to yield positive results for your business

Every company has data, but not every company uses it wisely — or even at all. Full Story: Smart Business Magazine

WEB DEVELOPMENT

5 Reasons Why Your Website Is Holding You Back and How to Fix It

Having a fancy website does not guarantee your business will be successful. Full Story: Entrepreneur

How to improve your website and impress your customers

Every business needs a website nowadays, but simply having any old website is not enough. Full Story: Bankless Times

MARKETING AUTOMATION

11 Predictions for B2B Marketing in 2021

Let’s talk about some interesting future marketing trends. The future of marketing looks promising and optimistic. Full Story: Techfunnel

20 Marketing Automation Software Options You Need to Accelerate Your Business in 2021 and Beyond

No matter your industry or the goods or services you offer, if people aren’t aware of them, they’re not going to buy them. So what’s a person to do? Full Story: Business 2 Community

ANALYTICS & BUSINESS INTELLIGENCE

Building the bridge between marketing and analytics

To deliver sophisticated and personalized customer engagement strategies, organizations are often faced with breaking down the barriers between functional siloes. Full Story: CX Network

Data architecture vs. information architecture: How they differ

Data architects collect the statistics and information architects put the numbers into context as they work symbiotically to bolster an enterprise’s data and business strategies. Full Story: SearchDataManagement

BRANDING AND DESIGN

Five Ways To Build A Brand At A High-Growth SaaS Company

High-growth SaaS companies are in a continual state of evolution. Full Story: Forbes

The Foundations Of Storytelling: Unlocking Your Brand Character

Stories are universal to the human experience. They have the unique ability to capture the imagination; they can entertain and educate, while at the same time inspire vast numbers of people around the world from generation to generation. Full Story: Forbes

VOICE STRATEGIES

Alexa, meet Ziggy: How to mix and match Amazon Echo’s new name and voice options

Alexa finally got a masculine-sounding voice option, like Siri and Google Assistant — but where did Amazon come up with Ziggy? Full Story: CNET

Audio AI Glossary – All You Need to Know

Thanks to voice assistants and the increasing adoption of text-to-speech (TTS) tech, audio has completely changed the way people consume content these days. Full Story: Business 2 Community

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