By Integrated Marketing Platform | July 07, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Integrate Your Product Into Your Performance Marketing
Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies. Full Story: Search Engine Journal
Trending Inbound Marketing Strategies for 2021
How to attract new customers using social media, video content, and search engine opimization. Full Story: Builder Magazine
The 4 biggest changes in marketing through a measurement lens
Over the past decade alone, we have seen massive shifts in the marketing landscape, and those trends have only accelerated in the past 18 months. Full Story: The Drum
Is One-to-One Marketing the Only True ABM?
When it comes to what is, and isn’t, Account-Based Marketing (ABM), there are as many opinions out there as there are ABM experts. Full Story: Business 2 Community
Digital marketing for SMEs: how to thrive in 2021
Digital marketing is now a fundamental part of any business’s growth and potential. Get it right and you’re well on your way, but getting it wrong results in wasted budget, time, resources and of course, the opportunity. Full Story: NZ Business Magazine
4 Key Ingredients of Efficient Digital Platform Marketing Strategies
For any business to thrive in today’s market, it must have a strong online or digital presence. Full Story: Newswire.net
Business as usual approach sabotages marketing functions
The quest for customer engagement has left marketers with mountains of data, bloated martech stacks and distraught customers. Full Story: Economic Times Brand Equity
5 Ways Digital Marketing Helps Businesses Grow Exponentially
Ways to Grow Your Business is a term that is used by a lot of companies these days. Full Story: Influencive
SOCIAL MEDIA
Should your business be on every social media platform?
Quality over quantity. It’s a phrase that’s said so often that it sometimes loses its meaning. Full Story: The Business Journals
How to Succeed with Video on Each Social Network [Infographic]
Are you looking for ways to improve your social media marketing strategy? Want to know how to incorporate video on each social network? Full Story: Social Media Today
9 Social Media Platforms That Pay You to Create Content
For many creatives, earning money from their hobbies is now more realistic than ever. But which platforms will pay for content? Full Story: MakeUseOf
YouTube Tests New Channel Guidelines To Provide More Comment Management Options
YouTube continues to experiment with more ways to help reduce abusive comments, and lessen the pressure on creators, with a new test of Channel Guidelines, which will enable Channel managers to set rules around the types of comments people can post beneath their clips. Full Story: Social Media Today
SEARCH ENGINE
SEO Salary Report 2021: How Much SEO Pros Get Paid
How much do SEO professionals make? See average SEO salaries by job title and years of experience in survey findings from 2,300+ respondents. Full Story: Search Engine Journal
HOW TO CREATE QUALITY SEO CONTENT: 7 SIMPLE STEPS TO GET STARTED
Unique SEO content is the heart & soul of every blogging business. Full Story: Influencive
6 Google Sheets Functions Every SEO Should Know
In this episode, we are going to be looking at six powerful functions within Google Sheets that every SEO needs to know. Full Story: Business 2 Community
6 Ways to Use Video Editing Software to Grow Your Brand Online
Video is one of the most engaging ways for brands to connect with consumers. Full Story: Search Engine Journal
MOBILE MARKETING
4 Mobile Marketing Tactics to Use in 2021
Mobile marketing is the practice of reaching consumers through their smartphones and other mobile devices to promote your business, and with one-third of the world’s population using smartphones, it’s safe to say that mobile marketing is a hot commodity. Full Story: Digital Information World
App Store Optimization: How To Market Your Mobile App In 2021
The year 2020 was eventful for mobile app developers and publishers. Full Story: Forbes
Different Types of Mobile Marketing Strategies
Since numerous social media platforms, websites, and mobile apps offer their own unique and personalized mobile ad alternatives, mobile marketing ad formats … Full Story: MarTech Outlook
How to Get More People to Use Your Mobile App
Do you want to get more people to use your mobile app? If so, you’re not alone. The app market has grown dramatically over the past decade. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
What the rise of digital signage means for your business
It’s hard to believe that it’s been a year-and-a-half after the news first broke of the pandemic, confining consumers to their homes and increasing their online shopping habits. Full Story: Bizcommunity
Programmatic Digital Out of Home has arrived
Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. Full Story: Bizcommunity
EMAIL MARKETING
IP Warming: How to Get a Big Bang From Email Marketing Campaigns
Your email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Full Story: Business 2 Community
Is This Amazon Email Fake? How To Spot The Scams
Every day, I get several emails pretending to be Amazon order confirmations. Full Story: Forbes
E-COMMERCE
Five Best Practices For E-Commerce Marketing
E-commerce is always evolving, but over the last year, we’ve seen it change and adapt at an astonishing rate. Full Story: Forbes
17 ecommerce marketing tips to follow in 2021
Running an online store is a lucrative business idea, but it doesn’t come without its challenges. Full Story: TechRadar
PUBLIC RELATIONS
Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales
PR has a mixed reputation, particularly in B2B marketing. Marketing departments tend to see PR as a standard part of the marketing mix. Full Story: CMSWire
It’s that simple. One factor, above all others, is key to making PR successful — and this is partnership. Full Story: Media Update
MARKET RESEARCH
Top Reasons Market Research is Crucial for Mobile App Development
Using a mobile app and getting all small to significant needs met is a piece of cake, but have you ever wondered how much work and time was spent in creating that app? Full Story: Programming Insider
WEB DEVELOPMENT
Pros and Cons of PHP Outsourcing
PHP is currently one of the most frequently used programming languages in web development. As it’s been a long time since PHP has been first used, hence plenty of web developers all over the world have mastered it. Full Story: Programming Insider
Information and Digital Technology: Web Development
Multimedia specialists and web developers create computer animation, audio, video and graphic image files for multimedia presentations, games, motion pictures, information kiosks and the web. Full Story: Policy library
MARKETING AUTOMATION
The Top Marketing Trends: AI and Automation Drive Digital Interactions
At the start of the COVID-19 pandemic, many businesses had to shut down operations entirely. Full Story: Destination CRM
5 Reasons You Can’t Ignore Artificial Intelligence for Your Startup Business
Artificial intelligence can help startup companies reach customers at the right time. Full Story: The Good Men Project
ANALYTICS & BUSINESS INTELLIGENCE
The growth mandate: How marketers are facing up to the pressures of marketing-led growth
Today’s digital-first customer wants personalised offers from companies who understand their needs. Full Story: Mumbrella
6 reasons why it’s important for marketing to understand finance
While we are not saying that you should rush to give a virtual hug to your nearest finance person, it is important to understand finance. Full Story: B2B Marketing
BRANDING AND DESIGN
Having set guidelines for the design of marketing materials means that your business can easily and quickly communicate its expectations for branding and style. Full Story: Real Business
The Six Pitfalls of Bad Branding
randing doesn’t just happen. It’s like every other business asset you’ve created. It takes time, effort and thoughtful action. Full Story: TSNN
VOICE STRATEGIES
Take a note, Alexa – Voice technology comes into its own for enterprises
Voice technology has been one of those verticals where the transformative potential for organizations has so far outweighed the tangible real-world impact. Full Story: TechHQ
Judge Advances Privacy Lawsuit Against Google Voice Assistant
A federal judge said Google must face much of a lawsuit accusing the company of illegally recording and disseminating private conversations of people who accidentally trigger its voice-activated Voice Assistant on their smartphones. Full Story: Insurance Journal
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