9 call analytics platforms for marketing teams to consider
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Full Story: MarTech
The Business End Of Real-Time Personalization At Scale: A Telco’s Perspective
When machines are in charge of making real-time analytics-based decisions for better customer experiences. Full Story: Forbes
It’s Go Time for Real-time Data
Yet, as we’ve often seen, technology has an amazing way of bringing a vision to life—in better ways that we might have anticipated. Full Story: CIO.com
Is Business Intelligence Analyst the Right Profession for You?
Are you seeking a job that allows you to combine your passion for data analysis with your ability to effectively shape and support a company? Full Story: Analytics Insight
How to Turn Your Business Data into Stories that Sell
Do you ever feel like you’re swimming in data but don’t know what to do with it? You’re not alone. Full Story: IT Business Edge
What is customer experience and why does it matter?
Learn what customer experience is, why it’s important, and how you can improve it for your customers. Full Story: MarTech
All You Need to Know about Self-Service Business Intelligence
Self-service BI’s improved data accessibility and analytics capabilities help the firms in a variety of ways. Full Story: Analytics Insight
Four ways marketing analytics tools drive business growth
As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited.. Full Story: Econsultancy
How to Win Consumer Choice in 2022: Focus on These 3 Trends
With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. Full Story: Retail TouchPoints
How Useful Will Google’s New Topics API Be for Marketers?
Google’s recent abandonment of its Federated Learning of Cohorts (FLoC) highlights the ongoing challenges being faced by the digital advertising ecosystem in a privacy-first world. Full Story: Toolbox
