How To Avoid Costly Business Intelligence Mistakes
The misapplication of analytical tools can lead to frustration with technology. Experts talk about the most common of them. Full Story: California News Times
Examining data warehouses: the source of business intelligence
Enterprise data warehouses are comprehensive structured data stores designed for analysis. They often serve as the data sources for BI systems and machine learning. Full Story: Channel Asia
10 Digital Marketing Strategies That Move the Needle For Retailers
In this day and age, retailers have it a lot easier when it comes to marketing. Full Story: Business 2 Community
Time is now for enterprises to deploy analytics in the cloud
Organizations should deploy their analytics operations in the cloud. Full Story: SearchBusinessAnalytics
How to achieve data supremacy using analytics and machine learning
There has been a dramatic shift in retail over the past 18 months, with more than 35% of UK retail sales now happening online. Full Story: Retail Week
Building Brand Recognition Through Your Content And BI Tools
There are three main tech tools companies can leverage to increase brand recognition: their website, social media outreach and customer data analysis, typically analyzed and operationalized with business intelligence (BI) tools. Full Story: Forbes
Data Analytics vs Data Science: What’s the Difference?
In today’s big data world, insights produce actionable results. But with big data comes the need for a greater understanding of the tools required to glean as much information as possible. Full Story: CIO Insight
How to Use Intent Data to Fuel Your Content Strategy
Data and analytics are essential to understand what accounts care about so teams can confidently create content according to their interests and preferences. Full Story: TechTarget
How data analytics changed companies marketing strategies?
Data analytics has revolutionised the marketing sector by helping brands to deliver more targeted messaging to their customers and measure their campaign ROI. Full Story: Gulf Business
5 Ways Brands Underutilize Data Analytics
Despite the widespread application of analytics dashboards and data-driven KPIs across the C-suite, most senior marketing teams are utilizing data primarily for backward-looking analysis to measure performance rather than building analytics dashboards that drive future initiatives and planning. Full Story: Datamation
