Branding Is Indispensable. Are You Using It to Your Advantage?
In the language of the Ancient Norse, “brandr” meant “to burn” — a word that was ultimately adapted to “brand” in English. Full Story: Entrepreneur
How People Want Brand Messaging to Make them Feel
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. Full Story: MarketingProfs
Four Tips To Help Your Template-Based Design Stand Out
Soccer games are always boisterous affairs, but a packed stadium wearing a team’s gear is a sight to behold. Full Story: Forbes
Top Branding Fails of 2021—and What (If Anything) Brands Learned
A roundup of gaffes, from the trivial to the grievous, in a year that was loaded with them. Full Story: Adweek
Why You Probably Don’t Need To Rebrand
There are all sorts of reasons businesses rebrand, some good, others not so good. Full Story: Business 2 Community
What Brand Positioning Is And Why It’s Important For Your Business
When it comes to building a strong brand, a tagline or logo alone won’t do the job. Full Story: Forbes
What will branding look like in 2022?
After two years of the global pandemic and subsequent restrictions that we have all lived through, I think people are ready for some serious stimulation and branding bravery. Full Story: Design Week
When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” Full Story: Forbes
How Brand Tracking Helps Make Better Marketing Decisions
Let’s be honest, marketing doesn’t have the easiest go of it when it comes to accessing data. Or, at least, data that actually matters in the grand scheme of things. Full Story: MarTech Series
Discover How Product Quality Can Distinguish Your Brand From Competitors
Strategy and marketing aside, businesses need to know how to differentiate their products from competitors. Full Story: Entrepreneur
