The Opportunities And Challenges Of Putting A Brand’s Mentality Into Action
In my previous article, I talked about the importance of a brand knowing its mindset — its unique mentality. Full Story: Forbes
Five Reasons For A Brand Refresh
Although change for change’s sake is seldom a good course of action, a well-executed brand refresh could be just what the doctor ordered — if the underlying rationale justifies such measures. Full Story: Forbes
The Covid-19 pandemic has rapidly accelerated many top businesses’ marketing efforts, but do these businesses have the proper branding to make the most of this acceleration and truly see a return on their investment (ROI)? Full Story: Forbes
Is Your Reputation Congruent To Your Personal Brand?
Socrates once said, “The way to gain a good reputation is to endeavour to be what you desire to appear.” It is essential to know your goals and how you seek to appear in your professional circle. Full Story: Forbes
Does Your CEO Brand Fully Represent You?
I bristle at the idea of “personal branding.” This has much to do with my upbringing, which taught me never to stand out or indulge in self-promotion. Full Story: Forbes
Intel Revealed A Lot More Than Just Its Arc Discrete GPU Branding Today
Although we’ve known that Intel has planned to enter the discrete GPU space for quite a while, it was today that the company revealed its branding strategy. Full Story: Forbes
Audio logos as a branding technique
What is a brand? As a marketer with more than 20 years of experience, I should probably know, but I am not sure that I do. Full Story: Bizcommunity
Branding vs. Positioning: What Is The Difference and Do You Need Both?
You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. Full Story: JD Supra
3 Ways Innovative Virtual Branding Can Skyrocket Your Revenue
Branding is what sets a successful business apart from the pack, and these days this means so much more than just the physical aspects of a company. Full Story: Forbes
5 essential tips to start a D2C brand to see success
During the pandemic, direct-to-consumer businesses witnessed massive growth. Full Story: YourStory
