When Recruitment Is The Problem, Internal Branding Is The Solution

Brand story is at the core of what we do at our consultancy. Working directly with CEOs and leadership, we identify marketing and business pain points that both customers and employees experience. Full Story: Forbes

Branding Basics For Building a Brand That Rocks

When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising and associations communicated in those ads. Full Story: Business 2 Community

What if your favourite brands still used their original logo?

Branding now has to work harder than ever, with a dazzling array of applications for a brand’s face across print and digital. Full Story: Creative Bloq

How to Use Design to Improve the Way Your Brand Communicates

Over the last decade, research has confirmed that companies that put design first are consistently more successful. Full Story: Business 2 Community

3 Reasons Simple Isn’t Always Better When It Comes Logo Designs

Minimal logo designs may be the hottest trend, but it doesn’t work with every brand image. Full Story: Entrepreneur

How To Develop the Right Packaging Design to Boost Your Sales

Ever purchase more things than you intended from an in-store visit? Full Story: Business 2 Community

Does Branding Really Matter For A Small Business?

Most small businesses are focused on ways to sell more products or services. Full Story: Forbes

To Brand Or Not To Brand — It Is Not A Question

To many small businesses, the idea of branding may seem out of reach, like something that only large companies with huge budgets can afford to do. Full Story: Forbes

The 3 Questions That Will Help You Define Your Brand Identity

Combining mission with brand identity will create the emotional connection you need with your customer. Full Story: Entrepreneur

I’m a branding expert—and I think most startups spend way too much on branding

Wait to invest in premium branding until you have your strategy locked down. In the meantime, here are 3 tips for getting started. Full Story: Fast Company