The role of fonts in marketing and branding
Our font says everything about your brand. Alongside the colors, words, and shapes you use, the typeface you select can convey a particular mood or articulate a certain message. Full Story: thedailyguardian.net
6 Tips for Broadening Your Customer Reach and Improving Performance
Customer reach refers to your brand’s visibility and reach. This encompasses a wide range of strategies and yields a domino effect in terms of sales and revenue. Full Story: Business 2 Community
Using An International Branding Firm To Boost Your Brand Globally
Brands are quickly realizing the need to take their products and services online and reach a global marketplace. Full Story: Forbes
Five Things Your Brand Is Doing Wrong On Instagram
There’s nothing like knowing that a sneeze from a stranger could kill you to make you suddenly switch to doing all your shopping online. Full Story: Forbes
Progressive Marketers Increasingly Hear Their Brands As Well As See Them
2021 has seen a series of rebranding exercises by the likes of General Motors, Pfizer and Burger King. Full Story: Forbes
The colourful world of brand psychology
Have you noticed how colours are often used to describe feelings? Someone might say ‘this colour feels warm’, ‘black looks sad’ or even ‘this is a happy colour’. It isn’t just instinct — it’s psychology. And it can do a lot for your branding. Here’s why. Full Story: Media Update
4 Reasons Why Every Business Should Invest in Graphic Design
A lot has been said about the importance of visuals within the content and digital media, but what is it that makes graphics so important for your business? Full Story: Small Business Trends
Company’s 10 most innovative branding companies of 2021
It takes particular skill to break through the noise and convey your brand authentically to consumers in any year. In 2020—amid a global pandemic, social unrest, and economic uncertainty—that challenge was exponentially greater. Full Story: Fast Company
Debranding Is the New Branding
Burger King returned to a simpler, flatter identity: Rolling Stone shed its character stroke and drop shadow for a cleaner edge: Full Story: BloombergQuint
Fly Your Brand Flag: The Importance Of Authentic Brand Activism
Welcome to the era of picking sides. It doesn’t matter if you’re a regular peep walking down the street or rep a Fortune 100 corporation, it’s no longer enough to mind your own business. Full Story: Forbes
