Digital signage helping mega-mall become tourist destination
American Dream, New Jersey’s 3-million-square-foot mega mall that houses a ski slope, waterpark, aquarium, stores and a theme park, is building a large digital signage network to bring even more people through its doors. Full Story: Retail Customer Experience
GSTV Turns To Comscore For DOOH Audience Measurement
Comscore a trusted partner for planning, transacting and evaluating media, announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Full Story: AiThority.com
Why Apple’s IDFA Update Is Great for Out-of-Home Advertising
With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned. Full Story: Adweek
Digital’s expanding role for brick-and-mortar retail
Retailers who can create a seamless user experience across both digital and in-store will have a marketing advantage in 2021 and beyond. Full Story: Kiosk Marketplace
With the UK government roadmap to recovery underway, 19th July around the corner, and consumers eager to get outdoors, pDOOH has become a critical channel to consider within a brands wider media strategy. Full Story: Campaign
7-Eleven stores in Australia tap digital signage
Visual Art, a digital signage provider in Stockholm, Sweden, is entering the Australian market with deployments at 7-Eleven convenience stores. Full Story: Retail Customer Experience
Programmatic Digital Out of Home has arrived
Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. Full Story: Bizcommunity
New research from Alfi reveals 95 per cent of advertising executives expect digital out of home (DOOH) advertising to grow over the next two years, with 51 per cent anticipating major expansion. Full Story: Marketing.ie
DOOH to be worth more than $50 billion by 2026
The research saw input from senior ad execs across the US, UK, France, Germany and Asia. Full Story: Campaign Asia
