
Understanding Email Marketing Metrics in 2022
Last month I covered the basics for getting started in email marketing, such as building subscribers and selecting a provider. Full Story: Practical Ecommerce
11 Ways to Increase Brand Loyalty Through Better Email Marketing
Considering all the emails consumers receive on a daily basis, email marketing can be a tricky form of marketing to undertake. Full Story: AllBusiness.com
5 Ways to Delight Your Customers With Email
Are you using every email you send to delight your customers? Here are some great ways to do that — and build more engagement. Full Story: Entrepreneur
Why Direct Mail Is the Anti-Email Marketing Channel
Email has a place in your marketing strategy. It is the most common and cheapest way to keep in touch with prospects and customers. Full Story: Dealerscope
4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales
You can automate more of your email marketing than you think. Here’s how to get it right the first time. Full Story: Entrepreneur
11 Ways to Increase Brand Loyalty Through Better Email Marketing
Considering all the emails consumers receive on a daily basis, email marketing can be a tricky form of marketing to undertake. Full Story: AllBusiness.com
Email marketing is continually developing. Are you keeping up?
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers. Full Story: MarTech
Email Marketing: Tips for Getting Started
Most ecommerce companies have an active email marketing program. But many new businesses do not. Full Story: Practical Ecommerce
How to Create a Lean Email Marketing Plan for Your Startup
Here are some tips to help startups devise an email marketing plan with few resources. Full Story: Entrepreneur
Email at Scale: How to Increase Campaigns and Manage Complexity
Growing your business goes hand in hand with scaling your email channel. But sending email at scale is no small feat, especially considering that campaigns are more complex than ever. Full Story: MarketingProfs