Market Research Guide for Business Owners

Follow the steps included in this article, and use some of the free and low-cost tools mentioned, to conduct market research for your small business. Full Story: Business News Daily

Time to double down on Market Research

The world is going through a challenging time. Full Story: Fourth Source

Birdie Announces Appointment of Market Research Veteran Ted Clark as New Chief Operating Officer

Birdie, the technology company revolutionizing CPG brands access to insights via Artificial Intelligence, announced the appointment of Ted Clark as Chief Operating Officer (COO). Full Story: MarTech Series

Mobile Wallet and Payment Technologies Market Research Report is Projected to Witness Considerable Growth by 2025

New study Mobile Wallet and Payment Technologies Market research report covering the current trend and effect on the business of COVID-19. Full Story: The Daily Chronicle

Market research crucial for SME funding

This was the advice from Sam Ikela, the head of SME and business development at First National Bank (FNB), speaking in an interview with BottomLine this week. Full Story: Namibian

Knowingli Makes Market Research Easy and Affordable, Fuels Smart Strategies, Content, Marketing and Sales in a Changed World

Puzzle Partner, a leading B2B technology marketing and PR agency, has launched Knowingli, a new division focused on helping brands bridge a gap the company sees in the market. Full Story: Hospitality Net

New Study Shows the Impact of Transparency on Consumer Trust

Eighty-five percent of consumers are at least a little bit worried about their privacy online, with one in five (19%) citing that they are “very worried”. Full Story: Street Fight

Time to Redefine Market Research from Process to Outcomes

In beginning the year, I always talk about the origin of Market Research (used almost interchangeably with term ‘Marketing Research’ in practice) and crescendo with the “definition” slide. Full Story: Customer Think

Market Research Industry Trends: Adoption Of Advanced Technologies Such As Eye Tracking To Understand Consumer Behavior

Market research companies are increasingly using advanced research technologies such as eye-tracking technology to generate consumer insights. Full Story: EIN News

Leveraging Market Research & User Experience Research in Life Sciences

The right market research insights provide a richer, more-nuanced picture of your customers as people, not just as numbers on a spreadsheet. Full Story: Pharmaceutical Executive