Differentiation is key in competitive legal market, survey shows
The new “US Law Firm Brand Index 2022” shows that US law firms really need to hone their legal skills in order to stand out in this competitive market. Full Story: Reuters
RESEARCH SECTOR SHOULD ENSURE ‘TRANSPARENCY’ OF POLITICAL LEADERS
The market research sector has an “important role” to play in holding leaders to account, ensuring “transparency” and decisions are “fact-based”, according to former Unilever CEO and climate campaigner Paul Polman. Full Story: Research Live
B2b Market Research Questions?
B2b Market Research Questions? will enable potential customers to know what questions you will be asking to decide if it would be a great business idea. Full Story: ICTSD
Qualitative research – conducting an in-depth survey of the target audience in order to elicit insights into their behavior. Full Story: ICTSD
AI-Powered Market Research: What Are the Benefits?
When AI and market research join forces, businesses can make better data-driven decisions. Full Story: Analytics Insight
Brands on the rationale behind the market research renaissance
As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week
