New research reveals marketing secrets of McDonald’s
An analysis into the social media marketing of McDonald’s has revealed some of the secrets of the fast-food giant, with concerns the tactics might exacerbate health concerns in some countries. Full Story: New Food magazine
Market research industry to touch $4.2 billion by FY26: Report
The market research industry is on course to grow 12-14 per cent annually till FY26 to cross the $4-billion mark, according to a report. Full Story: The Economic Times
Your How-To Guide for Brand Equity Market Research
We previously answered the questions, “What is brand equity and why is it important?” Full Story: CustomerThink
Your How-To Guide for Brand Equity Market Research
We previously answered the questions, “What is brand equity and why is it important?” Full Story: CustomerThink
Market research industry grows despite Covid-19
The report found that overall growth had slowed compared with recent years, partly due to Covid-19 and lockdown-related disruptions during 2020, but that nevertheless more than half of companies grew in the past year. Full Story: Research Live
