Five Steps to Conducting Market Research

Market research allows us to validate solutions, determine if products need to be improved to meet market demand, or conclude whether a business model can succeed as is or if it needs reworking. Full Story: Endeavor Miami

6 Ways Technology Will Transform Your Market Research

Times are changing fast. As CEO of Black Swan Data, I work with some of the biggest CPG brands in the world, and they all keep talking about it. Full Story: Forbes

Smartphone sales are returning to 2019 levels

Market researchers from the International Data Corporation (IDC) expect 1.37 billion smartphones to have found their way over the counter this year. Full Story: Market Research Telecast

How Do You Know Your China Market Research Is Working?

China’s western and central regions are skincare-focused, while its north and south regions are passionate about makeup and fragrance, making them very different target markets. Full Story: Jing Daily

Get Growing: The value of market research for your business

Whether your business has been around for 10 years, or you are just starting to develop your business plan, understanding who your customers are and what your target market wants is vital to your success. Full Story: The Business Journals