MARKET RESEARCH CAN HELP UNDERSTAND MULTIPLE PERSPECTIVES

UK – The idea there is a single “rational” perspective no longer has the same credibility it once did, and market research can lead the transformation to a “multiverse” world, according to a report by the Market Research Society’s (MRS’s) Delphi Group. Full Story: Research Live

Traditional Market Research Is Fine, But There’s A Better Solution

It’s no secret that marketing has become more competitive than ever before. It’s a “dog eat dog world” when it comes to companies fighting over the same consumer base — Full Story: Forbes

Traditional Market Research Is Fine, But There’s A Better Solution

It’s no secret that marketing has become more competitive than ever before. Full Story: Forbes

Traditional Market Research Is Fine, But There’s A Better Solution

It’s no secret that marketing has become more competitive than ever before. It’s a “dog eat dog world” when it comes to companies fighting over the same consumer base … Full Story: Forbes

Traditional Market Research Is Fine, But There’s A Better Solution

It’s no secret that marketing has become more competitive than ever before. Full Story: Forbes

ADVERTISING AND MARKET RESEARCH EXPORTS RISE 7%

This ranks advertising and market research third among similar export industries, behind insurance and pensions (£20bn) and computer services (£12bn). Full Story: Research Live