6 Reasons Why Keyword Research Is Fundamental for Web Marketing
Keyword research is an important facet of SEO. It isn’t just about search volumes and neither is it only about knowing how traffic moves. Full Story: HR News
Is The Customer Always Right? Lessons On Interpreting Market Research
In 1985, the Coca-Cola Company changed the formula for their classic soft drink and released “New Coke.” The product was extremely well researched and the launch plans were meticulously developed, but “New Coke” became a storied example of a high-profile business misstep. Full Story: Above the Law
Amazon professionals support warehouse unionization efforts, according to a survey
An Amazon fulfillment center in Alabama has been the epicenter of a conversation around unionized labor in the US. Full Story: TechRepublic
Consumer sentiment tentatively more upbeat, survey finds
Household financial fears continue to weigh, however, indicating that “permanent scarring” could be an issue for the Irish economy. Full Story: The Irish Times
iPhone 12 sales propel Apple to top of smartphone market: survey
Strong sales of iPhone 12 models lifted Apple to the top of the global smartphone market in the fourth quarter, a survey showed Monday. Full Story: Tech Xplore
GENFIT: new market research data highlight potential of elafibranor in PBC
Peak sales for elafibranor as potential second line treatment for PBC estimated at $515 million in 2035 on a total market of $1.5bn in 2035 according to research commissioned by GENFIT from IQVIA. Full Story: GlobeNewswire
Best Market Research Companies
Market research seeks to understand consumer behavior and helps inform business planning for near-term issues, such as product launches, pricing, packaging, and so forth. Full Story: Investopedia
Market research spend continues to contract
The net balance of companies that cut their market research budgets – the difference between those reporting increased and decreased available spend – was -25.0% in the last three months of the year. Full Story: Research Live
Ethically Sourced Data and Smart Market Research: Marketing Predictions for 2021
2020 was the year that the currency of market research increased exponentially. COVID-19 saw a seismic shift in consumer behaviors, with no industry left untouched. Full Story: Destination CRM
Two-thirds of UK businesses commissioned unused market research in 2020
Market research has been held back by societal changes and communication issues during the pandemic. Full Story: Information Age
