Industry persuades DISA to change market research approach for cloud acquisition
Once again the federal technology community is left flabbergasted and wondering “why?” from a decision by the Defense Department around cloud computing. Full Story: Federal News Network
Best Market Research Companies
Market research companies range dramatically in size and scope, approach, cost, industries of focus and expertise, and in the ways they work with clients. Full Story: Investopedia
Market research claims TikTok use is dangerous; especially for minors
The market research organization SOMI warned that Dutch and European watchdogs need to step in immediately to ensure the safety of TikTok users. Full Story: NL Times
Best Market Research Companies
Market research seeks to understand consumer behavior and helps inform business planning for near-term issues, such as product launches, pricing, packaging, and so forth. Full Story: Investopedia
Three-quarters of UK firms will boost market research budgets
The study, which was conducted by research firm Censuswide in the last week of December 2020, involved 200 decision-makers at medium-to-large companies. Full Story: Warc
Three quarters of businesses plan to boost market research budgets to win new customers in 2021
A total of 74 per cent of businesses are boosting their marketing and consumer research budgets this year, to better reach potential customers, according to new research from Stravito, a leading provider of knowledge management software for insights. Full Story: Marketing Dive
Best Market Research Companies
One of the most famous statisticians of the 20th century and recognized thought leader of the quality movement, W. Edwards Deming famously said, “Without data, you’re just another person with an opinion.” Full Story: Investopedia
Three-quarters of UK firms will boost market research budgets
Three-quarters (74%) of businesses in the UK intend to increase their marketing research budgets this year to improve their reach to potential customers, according to a new survey from Stravito, the consumer insights platform. Full Story: Warc
Three quarters of businesses plan to boost market research budgets to win new customers in 2021
The research, which was conducted by independent polling company Censuswide, surveyed 200 business decision makers in large and medium sized UK companies in the last week of December 2020. Full Story: Marketing Dive
Market research spend continues to contract
The net balance of companies that cut their market research budgets – the difference between those reporting increased and decreased available spend – was -25.0% in the last three months of the year. Full Story: Research Live
