A New Beginning For Market Research
Quality research is an essential investment for good decision making, but nevertheless it is a cost. Full Story: Forbes
How A Startup Is Using AI To Help You Find The Market Research You Need
Organizations use 35% of their structured data for insights and decision-making, but only 25% of their unstructured enterprise data, according to an Accenture study on how data is used for decision-making. Full Story: Forbes
How A Startup Is Using AI To Help You Find The Market Research You Need
95% of the content essential for decision making in an organization is unstructured, residing in PDFs and various file formats that defy easy indexing and quick access, according to MIT Media Labs. Full Story: Forbes
How TSB used market research to overhaul its business and brand
TSB has been on a two-year journey to better understand its customers and realign its business and brand around their needs. Full Story: Marketing Week
MARKET RESEARCH SPENDING HIT BY PANDEMIC
The study found that 38% of UK firms maintained their investment in market research during the pandemic, with 9% increasing their backing for the industry. Full Story: Research Live
Does market research need to ‘loosen up’?
In a recessionary environment where budgets are under pressure, market research needs to “loosen up”, show how it fuels creativity and adopt the language of the C-suite, or risk being devalued by business. Full Story: Marketing Week
Market research spend slumps as shift to digital and Covid hit
With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant? Full Story: Marketing Week
Five Steps To Faster Market Research
In its traditional sense, research is synonymous with time. It takes time to thoroughly analyze markets and customers, document all your findings and then coherently present them with ample evidence. Full Story: Forbes
Facebook privacy app spied on users for market research, ACCC says
Facebook misled consumers by collecting sensitive personal data through an app it promised would protect their privacy, and leveraged it for market research, the Australian consumer watchdog has alleged. Full Story: The Sydney Morning Herald
Five Steps To Faster Market Research
The challenge that founders and product managers have is time isn’t on our side, yet research is at the core of every decision we make. Full Story: Forbes
