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MOBILE MARKETING

Integrated Marketing Edmonton | Daily Update – September 1, 2022

Supply chain issues lead to mobile app vulnerabilities

A new study from Symantec’s Threat Hunter team looks at how upstream supply chain issues can make their way into mobile apps, making them vulnerable. Full Story: BetaNews

Facebook Is Shutting Down Its Gaming Mobile App In October

Facebook is shutting down its dedicated Gaming app for Android and iOS. The app will stop working on 28 October 2022. Full Story: Android Headlines

How to Develop a Seamless CX for the Omnichannel Shopper

Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Full Story: Total Retail

Redefining retail: payments shape the future of commerce

On top of that, we have also entered the age of the mobile shopper. Full Story: The Paypers

Integrated Marketing Edmonton | Daily Update – August 31, 2022

Facebook Gaming’s mobile app is shutting down later this year

Facebook’s Gaming app for iOS and Android is shutting down a little over two years after it launched. Full Story: The Verge

The Importance Of Pinterest In Mobile Marketing

Social media is an incredibly important part of any successful marketing strategy, but which social media platforms are going to be the most effective? Full Story: Forbes

Valve’s testing an all-new Steam Mobile app

Valve has commenced rolling out a new version of its Steam Mobile app. Full Story: Eurogamer

How Privacy Issues in Mobile Apps Impact Retailers

Mobile apps have evolved into a critical business asset, generating billions of dollars in revenue. Full Story: Retail TouchPoints

Integrated Marketing Edmonton | Daily Update – August 30, 2022

Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud

We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes

Could rich mobile messaging be the next frontier for advertisers?

From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine

How to Manage Your Small Business Finances On the Go

Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur

iPhone and Android phone users are getting this great free Spotify upgrade

The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3

Integrated Marketing Edmonton | Daily Update – August 29, 2022

How Privacy Issues in Mobile Apps Impact Retailers

Mobile apps have evolved into a critical business asset, generating billions of dollars in revenue. Full Story: Retail TouchPoints

Valve is testing a redesigned Steam mobile app

The new version includes a QR feature for faster sign-ins. Full Story: Engadget

The cyber threat to mobile banking

The lack of adequate cybersecurity and the dearth of talent in banking could potentially lead to a further rise in cyberattacks on user devices. Full Story: The Hindu

Sony to buy mobile game developer in push beyond consoles

Sony’s gaming chief Jim Ryan in May outlined plans to radically broaden the games portfolio beyond the PlayStation 5 console and the group’s focus on single player games with more releases on PC and mobile. Full Story: Reuters

Integrated Marketing Edmonton | Daily Update – August 26, 2022

Understanding the customer journey on a mobile app

Customers’ journeys can vary based on the channels they use to interact with brands. For mobile apps, points of purchase, UX and easy onboarding are critical. Full Story: TechTarget

Mobile users are now spending 4-5 hours per day in apps

Although the mobile app boom driven by pandemic lockdowns has long since passed, consumers’ mobile usage is still growing. Full Story: TechCrunch

Thousands of Mobile Apps Leaking Twitter API Keys

New finding comes amid report of overall surge in threats targeting mobile and IoT devices over the past year. Full Story: Dark Reading

As virtual, mobile shopping take root AR crucial for successful holiday season

With the holiday season ahead retailers should prioritize deploying AR shopping to enhance mobile experiences. Full Story: Retail Customer Experience

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  • Our Company
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    • OUR TEAM
    • VISION
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    • VALUES
  • Our Solutions
    • Strategy
      • Marketing Plan
      • Market Research
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      • Market Intel, Monitoring and Newsletter
      • Surrogate Marketing
      • Customer Loyalty Program
      • Advertising Strategy (Online & Traditional)
      • Outsourced Marketing Office (OMO)
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