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MOBILE MARKETING

Integrated Marketing Edmonton | Daily Update – February 16th, 2021

App Store Optimization: a key component for mobile app marketing

The mobile app industry is booming, and apps are integrated into many people’s daily lives. But how can an app stand out against hundreds of competitors? The answer is simple: an effective mobile app marketing strategy. Full Story: MobileMarketing Magazine

Five things advertisers need to know about the newest Apple privacy changes

For advertisers feeling confused about upcoming privacy changes in the mobile app world, it’s important to get up to speed. Full Story: Digiday

How to Invest in Mobile Apps

The ubiquity of mobile devices and their prominence in everyday life has led to the development of mobile apps for everything from gaming and dating to banking and stock trading. Full Story: Investing News Network

Microsoft’s new Office app now available on iPad

Microsoft has updated its unified Office mobile app to work on Apple’s iPad devices. Full Story: The Verge

Integrated Marketing Edmonton | Daily Update – February 15th, 2021

Xbox Mobile App Adding Achievements and Other Missing Features

Xbox’s director of project management confirms that key missing features of the Xbox mobile app, including achievements, will soon be added. Full Story: Game Rant

What Makes a Good Mobile App that People Will Download?

Technology is continually evolving and has become part of our lives. Now, there is an mobile app used by smartphone users and business owners. Full Story: Chiang Rai Times

How to Budget a Mobile App Development Project

Having a mobile device application is very important for any business today. Full Story: Techweez

Advantages of Mobile vs Desktop Gambling in 2021

Gambling has been one of many people’s favorite pastime activities for quite some time now. Full Story: Telemedia Online

Integrated Marketing Edmonton | Daily Update – February 12th, 2021

Thirteen Steps To Effectively Promote A Mobile App On Facebook

As of the third quarter of 2020, there were 2.87 million mobile apps in the Google Play app store and 1.96 million in the Apple app store, according to data (subscription required). Full Story: Forbes

How to Lock Your Facebook Profile via Mobile App or Desktop

Facebook allows you to lock your profile through the Android app but there is a workaround for doing so via a desktop browser. Full Story: NDTV

Strava adds activity filters and search functionality to history in mobile app

Now you’ll be able to find a specific activity in your history when using the app on your smartphone. Full Story: VeloNews

Scalarr raises $7.5M to fight mobile ad fraud

Scalarr, a startup that says it uses machine learning to combat ad fraud, is announcing that it has raised $7.5 million in Series A funding. Full Story: TechCrunch

Integrated Marketing Edmonton | Daily Update – February 10th, 2021

What is Mobile Application Development Process?

Today there is an obvious increase in the screen time of an average person; the number of people preferring services on the go and with ease is too high to ignore. Full Story: AiThority

These Are The Top Mobile App Publishers Globally By Downloads, For January 2021

Sensor Tower, an analytical firm, has recently uploaded data in the list of top 10 world-wide top mobile app publishers by downloads for January 2021. Full Story: Digital Information World

T-Mobile: Enhancing CX with digital supply chain solutions

T-Mobile’s presence in the US began in 2002 when Deutsche Telekom (its parent company) acquired and rebranded VoiceStream Wireless Corporation. Full Story: Supply Chain Digital

Can T-Mobile Take Sprint From Worst to First?

The Uncarrier has a lot of work to do to turn Sprint’s former customers into happy post-merger T-Mobile fans. Full Story: Motley Fool

Integrated Marketing Edmonton | Daily Update – February 9th, 2021

5 Ways to Increase Customer Loyalty with Mobile Marketing

Customer loyalty is essential for any business. According to a loyalty report, 79% of customers claim that they are more likely to continue doing business with brands that use loyalty marketing. Full Story: Customer Think

Snapchat to launch feature to remind users to clean up their friends list

Snapchat has announced its plans to introduce a feature that reminds its users to review their friend lists and remove the people they don’t wish to be there. Full Story: MobileMarketing Magazine

6 Tips For Understanding The Entire Mobile App Building Process

Mobile app development can be a lucrative career opportunity. But building apps is also very complex. Full Story: iStockAnalyst

Hated By Ad Tech, Apple’s Moves Increase Privacy And Decrease Fraud

A lot of marketers are concerned about Apple’s pro-privacy moves — e.g. “iOS 14 would limit and dramatically reduce the ubiquitous access to IDFA (Apple’s device identifier for advertisers) enjoyed by all mobile app developers today.” Full Story: Forbes

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  • Our Solutions
    • Strategy
      • Marketing Plan
      • Market Research
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      • Market Intel, Monitoring and Newsletter
      • Surrogate Marketing
      • Customer Loyalty Program
      • Advertising Strategy (Online & Traditional)
      • Outsourced Marketing Office (OMO)
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