Reactive PR and case studies: why it works
In digital PR and content, reactive PR is not only a great link-building exercise, but can also help to form long-lasting relationships with relevant journalists and publications. Full Story: The Drum
Trust journalists to have a good approach to PR
Online media consumption has taken on a form that is less compatible with the traditional news reporting ecosystem as time goes on, says Sam Spiller, tech copywriter at Clockwork. Full Story: Media Update
Should PR Agencies Not Represent Fossil Fuel Clients?
Fossil fuels still power the global economy and PR agencies should serve legitimate business needs of oil and gas companies as per the ethical code of the PR industry. Full Story: Fair Observer
Concept PR’s Practice announces new PR mandate wins
Concept PR’s Technology and Start-up practice offers a full suite of specialized communication services aligned to companies’ business objectives. Full Story: Exchange4media
How To Amplify PR Opportunities For Your Business
Founders play a pivotal role in public relations opportunities. Here’s how to maximize your PR investment. Full Story: Entrepreneur
Three tools for improving your PR productivity
PR tools can help communication experts to work smarter, not harder. Full Story: Media Update
Six Things Everyone Should Know About Public Relations
The lines between marketing, advertising and public relations are becoming more blurred by the minute. Full Story: Forbes
10 Common Startup Mistakes When Doing PR
There’s a lot that goes into public relations programs behind the scenes. Full Story: Forbes
16 Ways To Communicate Positive Changes When A PR Crisis Hits
In an age of “cancel culture” and Twitter mobs, a company that is facing a major public relations problem would do well to not only mitigate the potential damage it might cause but also flip the narrative so as to better shape public perception of the issue. Full Story: Forbes
Three tools for improving your PR productivity
PR tools can help communication experts to work smarter, not harder. Full Story: Media Update
