5 Ways Public Relations Can Help You Get Verified On Social Media

Public relations is invaluable to businesses and individuals for numerous reasons. Full Story: Forbes

8 Key Performance Indicators for PR — What Really Matters?

There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur

How To Get The Best Results When Working With A PR Agency

It’s not a rare story when a business owner hires a public relations agency or a consultant and, after a while of working together, becomes disappointed in PR as a whole. Full Story: Forbes

Tips When Including PR In Your Marketing Budget

During the pandemic, many businesses facing uncertainty came to me and asked, “Should PR be included in my marketing budget now that all events are on hold?” Full Story: Forbes

The PR Pro’s Guide To Writing CEO Obituaries

If you are a public relations executive of a certain age, you might begin writing clients’ obituaries. Full Story: Forbes

Public Relations In 2022: What Will The Future Bring?

Most people will agree that seeing 2021 in the rearview mirror is a good sign. Full Story: Forbes

And Just Like That, Peloton Fires Back Following Public Relations Crisis

It’s said that whoever controls the narrative has the power. Full Story: Forbes

Leading With Empathy Is the Best Way to Avoid a PR Crisis

The recent PR crisis for Better.com is a lesson for all of us on the importance of empathy in leadership. Full Story: Entrepreneur

How To Get The Best Results When Working With A PR Agency

It’s not a rare story when a business owner hires a public relations agency or a consultant and, after a while of working together, becomes disappointed in PR as a whole. Full Story: Forbes

Tips When Including PR In Your Marketing Budget

During the pandemic, many businesses facing uncertainty came to me and asked, “Should PR be included in my marketing budget now that all events are on hold?” Full Story: Forbes