3 PR Tips for New Entrepreneurs

When you’re starting your business, public relations is a marathon, not a sprint. Full Story: Inc. Magazine

PR in 2021: Is a good story enough?

It’s well and good to have a great story to tell – but if you want that story to be heard you may need a little more analysis at your back. Full Story: PR Newswire

Tips When Including PR In Your Marketing Budget

During the pandemic, many businesses facing uncertainty came to me and asked, “Should PR be included in my marketing budget now that all events are on hold?” Full Story: Forbes

8 Key Performance Indicators for PR — What Really Matters?

There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur

How To Get It Right With Complex Public Relations Clients

As a general assignment reporter, it is routine to take a subject you had zero knowledge about at 9 a.m. that day and become an expert on it by 4 p.m. that same day. Full Story: Forbes

Can PR Drive Lead Gen for Tech Startups?

With changes to Google advertising policy and Facebook and Instagram shifts, public relations, or PR, could be the new key to lead generation. Full Story: Business 2 Community

Marketing Versus PR: What Do You Need?

For the uninitiated, marketing and PR are interchangeable. Some PR firms sell marketing services and vice versa. Full Story: Forbes

The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy

It’s almost 2022 already? Where did the time go? Full Story: Forbes

Ethics As The Voice Of PR: Championing Truth And Transparency Over Embellishments

There is an old dictum most professionals in the service industry live by: “The client is always right.” Full Story: Forbes

What is in store for the PR industry in 2022

Most brands are now aware of the vital role of a PR professional; but it has also become necessary for public relations professionals to show companies… Full Story: Media Update