Marketing Versus PR: What Do You Need?

For the uninitiated, marketing and PR are interchangeable. Some PR firms sell marketing services and vice versa. Full Story: Forbes

The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy

It’s almost 2022 already? Where did the time go? Full Story: Forbes

3 PR Tips for New Entrepreneurs

When you’re starting your business, public relations is a marathon, not a sprint. Full Story: Inc. Magazine

PR in 2021: Is a good story enough?

It’s well and good to have a great story to tell – but if you want that story to be heard you may need a little more analysis at your back. Full Story: PR Newswire

Can PR Drive Lead Gen for Tech Startups?

With changes to Google advertising policy and Facebook and Instagram shifts, public relations, or PR, could be the new key to lead generation. Full Story: Business 2 Community

How To Get It Right With Complex Public Relations Clients

As a general assignment reporter, it is routine to take a subject you had zero knowledge about at 9 a.m. that day and become an expert on it by 4 p.m. that same day. Full Story: Forbes

The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy

It’s almost 2022 already? Where did the time go? Full Story: Forbes

Why PR Never Gets Old And How It’s Evolved

Despite the technological innovations of the past 20 years and living in a time now unimaginable without the internet, public relations (PR) has not aged. Full Story: Forbes

16 Ways PR Can Continue To Innovate And Remain A Critical Discipline

Professionals working in public relations use digital channels to connect with consumers and build relationships that create trust in the company and its offerings. Full Story: Forbes

Three Tips To Sidestep Content Overload For An Effective PR Strategy

As a business that depends on clients’ interest in being published and featured in the media, this is a talking point of prime importance. Full Story: Forbes