Can PR Drive Lead Gen for Tech Startups?
With changes to Google advertising policy and Facebook and Instagram shifts, public relations, or PR, could be the new key to lead generation. Full Story: Business 2 Community
How To Get It Right With Complex Public Relations Clients
As a general assignment reporter, it is routine to take a subject you had zero knowledge about at 9 a.m. that day and become an expert on it by 4 p.m. that same day. Full Story: Forbes
Low-cost and No-cost Public Relations Ideas
The right PR can make you a prominent figure in your community, and almost a bit of a local celebrity. Full Story: Contracting Business
5 Things to Know When Partnering with a PR Agency
You’ve built your company from the ground up and worked to make sure your organization’s name is synonymous with quality, yet you’re still finding it difficult to earn the media coverage you desire and reach more customers. Full Story: Franchising.com
14 Key Metrics For Measuring A PR Campaign’s Effectiveness
In the world of public relations, the full impact of a campaign can be difficult to track. Full Story: Forbes
While it may seem odd, I regularly think of the concept of courage throughout the course of my work week. Full Story: Forbes
Ecommerce and the Importance of Forecasting
Ecommerce remains a complex, intricate business – even in today’s day and age. Full Story: Fashion United
How to make ecommerce emails that actually convert
Your inbox is probably full of emails right now, given that over 319bn are sent and received globally every day. Full Story: Sifted
Marketing Versus PR: What Do You Need?
For the uninitiated, marketing and PR are interchangeable. Some PR firms sell marketing services and vice versa. Full Story: Forbes
#ExplainIt: What does the future of PR look like?
The role of PR and communications in a company has come under the spotlight during the pandemic. Full Story: Marketing Interactive
