14 Key Metrics For Measuring A PR Campaign’s Effectiveness
In the world of public relations, the full impact of a campaign can be difficult to track. Full Story: Forbes
While it may seem odd, I regularly think of the concept of courage throughout the course of my work week. Full Story: Forbes
3 Tips PR Can Use Now to Battle ‘The Big Quit’
New words and phrases have entered our vocabulary: Quarantine. Social Distancing. WFH. And most recently, the Great Resignation—aka the Big Quit. Full Story: PR Newswire
What’s the new normal for PR pros and press releases?
There’s been a lot of talk about the new normal in the last year – but what’s the new normal in public relations? Full Story: PRNEWS
Behave. Think. Engage — a motto for PR pros
Public relations professionals need to engage audiences and think creatively — among many other things. Full Story: Media Update
Who Is Responsible For The Success Of A PR Campaign?
It’s tempting to think that spending a lot of money on a PR agency will guarantee a successful media campaign. Full Story: Forbes
4 Simple Reasons Why Your Small Business Should Have a Public Relations Strategy
Most SMEs underestimate and underutilize the potential of public relations. Full Story: Entrepreneur
Influencer collaborations: New trend driving Public Relations for brands
Charles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent but the one more responsive to change”. Full Story: Exchange4media
5 Reasons PR Should Be Involved in Lead Generation
Here’s why when it comes to B2B public relations, lead generation is often central to a campaign’s success. Full Story: PRovoke Media
