What is Authentic Marketing, and How Is It Different From Public Relations?
Attention is sacred in today’s world. Attracting attention to your company is what helps current and future customers discover you and do business with you. Full Story: Entrepreneur
How PR Can Build Your Business A Bank Account Of Goodwill
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Full Story: Forbes
Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales
PR has a mixed reputation, particularly in B2B marketing. Marketing departments tend to see PR as a standard part of the marketing mix. Full Story: CMSWire
It’s that simple. One factor, above all others, is key to making PR successful — and this is partnership. Full Story: Media Update
Three ways PR pros can humanise their brands with social media
Public relations and social media go hand in hand and, together, they can humanise your brand — it is called the communications industry, after all. Full Story: Media Update
When the goals of PR and journalism don’t align
Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. Full Story: TechCrunch
The three types of PR people in the superyacht industry
Let’s whip out the magnifying glass and start looking at things with a critical eye… Full Story: SuperyachtNews.com
Disinformation for hire: PR firms are the new battleground for Facebook
Facebook global head of security policy Nathaniel Gleicher has detailed the new disinformation paradigm his platform is battling, with an influx of adversaries using public relations or marketing firms to do their bidding. Full Story: ZDNet
