How & Why To Prevent Bots From Crawling Your Site

While you want to make most content as easy as possible for Google to crawl, there are certain instances in which you’ll want to block bots. Full Story: Search Engine Journal

Balancing SEO & UX for Better Organic Search Performance

When it comes to SEO and user experience (UX), business owners should consider them as a pair rather than entirely different pillars. Remember that it’s important to optimize your content for the best keywords, but never at the expense of the user. Full Story: JumpFly

Google Unveils New Ads Manager Tools For Video Ads

Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager. Full Story: Search Engine Journal

A Guide To LinkedIn Single Image Ad Retargeting

Get more top-of-the-funnel play with a single image or existing posts. Learn engagement-based retargeting with the platform’s new feature. Full Story: Search Engine Journal

Is Schema Stuffing The New SEO Spam?

Whether you hand-code schema or automate it, avoid schema stuffing and take the time to understand how Google sees your content. Full Story: Search Engine Journal

Creating SMART SEO Goals For Your Enterprise Business

Follow this guide to build your own SEO-specific SMART goals that help prove the impact of your optimization efforts to your employer or client. Full Story: Search Engine Journal

How to ensure influencers help your SEO campaigns

Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers: Full Story: Search Engine Land

Should Guest Post Links Be Marked Sponsored? Ask An SEO

Adam Riemer tackles a follow-up question on Google’s preferred markup for guest post links in this edition of Ask An SEO. Full Story: Search Engine Journal

How Data Is Reshaping The SEO & Digital Marketer’s Landscape

Opportunities are evolving as SEO data powers new business insights. Learn more about the trends revolutionizing digital marketing and search. Full Story: Search Engine Journal

7 Ways To Tweak Your Content For Better SEO

Are you missing out on simple opportunities to improve your content’s optimization? Get on top of these 7 tweaks for improved SEO. Full Story: Search Engine Journal

5 Times You Absolutely Must Hire An SEO Pro

Do you really need to hire an SEO professional? If any one of these 5 things are happening, you don’t want to go it alone. Full Story: Search Engine Journal

How to Create SEO Optimized Content

Optimizing your content to be SEO friendly and developing an SEO strategy is important for the creation of high-quality content that improves the chances of the content being ranked higher in the organic search results. Full Story: Pro

Using The Jobs To Be Done (JTBD) Framework For SEO Content

JTBD is unique because it centers around the job – not the customer or user. Apply this perspective to content marketing to increase sales. Full Story: Search Engine Journal

WordPress SEO Quick-Start Guide: Three Key Strategies For Success

Anyone running a WordPress website is probably familiar with the term WordPress SEO. Full Story: Forbes

How Keyword Clustering Powers SEO

Keyword research has changed a lot in the past few years. Instead of targeting a single keyword string, we now create reader-centric content that answers search queries. Full Story: Practical Ecommerce

5 Skills Required for Effective SEO in 2022

There are some essential skills every digital marketer novice needs to become an effective SEO practitioner. Among these skills are Organisation, Research, and Flexibility. Google will always find value in quality content. Full Story: Madison Graph

110 Top SEO Tools That Are 100% Free

If you’re looking to get started with SEO or want to achieve better results, here are 110 of the best free SEO tools you should be using. Full Story: Search Engine Journal

What to look for in a technical SEO audit

These technical optimizations will become the key differentiating factors for ranking better than your competitors. Full Story: Search Engine Land

How Perfect Content Is Getting In The Way Of Your SEO Success

We’ve all heard the mantra, “don’t let perfection be the enemy of good,” or some variation thereof. Full Story: Forbes

4 Advanced SEO Techniques to Follow in 2022

As marketers, you definitely know the basics of SEO. Full Story: TechGenyz