Social Media Analytics: A Guide To Get Started

Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal

How to Choose the Best Colors for Your Social Media Graphics

Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today

Pinterest takes up social media negatives like doomscrolling in campaign

Pinterest’s emotionally driven campaign comes at a time when social media is under fairly consistent scrutiny for its potentially negative impacts on mental health, often credited to its addictive nature. Full Story: Marketing Dive

6 Social Media Norms That Businesses Should Follow

Social media has become such a powerful platform that can be used for multiple purposes, including marketing. Full Story: Daijiworld

8 Things Brands Can No Longer Get Away With On Social Media

Times have changed, and with them so have the rules of social media. Full Story: Forbes

The 5-part Social Media Sales Funnel

A sales funnel converts lookers into customers. The path isn’t smooth or direct, typically requiring multiple touches across five main areas: Full Story: Practical Ecommerce

Instagram Expands Test of Multiple Links in User Bios

It’s been in testing for a while, but Instagram has expanded access to a new option which enables some creators to add multiple links to their IG bio, as a means to help expand their business-building potential in the app. Full Story: Social Media Today

How to Target Competitor Audiences on Facebook

Want to get in front of your competitors’ customers on Facebook? Wondering what types of Facebook ad targeting your competitors are using? Full Story: Social Media Examiner

How To Positively Handle Negative Social Media Comments

Negative comments on social media are nothing new. Full Story: Forbes

Snapchat Adds New Engagement Features, Announced Expanded Launch of Snapchat for Web

Snapchat has announced some new features to enhance in-app engagement, while it’s also now making its web-based platform available to all users, which had previously been a Snapchat+ exclusive. Full Story: Social Media Today

How to Optimize Facebook Ads for Quality Website Traffic

Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads? Full Story: Social Media Examiner

A Look at the Most In-Demand Skills for Social Media Managers

What are the most in-demand skills for social media managers? · It’s a role that can combine various elements, from creativity to planning to… Full Story: Social Media Today

Twitter Leans into Emerging Video Trends with New Video Showcase Elements

It’s not going ‘full TikTok’, but Twitter is looking to lean into emerging video consumption trends. Full Story: Social Media Today

How to Choose the Best Colors for Your Social Media Graphics

Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today

Social Media Analytics: A Guide To Get Started

Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal

Benefits of Replacing Social Media With Exercise

Researchers say people who reduced their social media usage and instead engaged in physical activity reported feeling more satisfied, less depressed, and less stressed. Full Story: Healthline

How Social Media Analytics Is Transforming Pharma Decision Making

Social media has opened up a whole new dimension of insights for pharma companies. Full Story: Forbes

How to Know if Your Facebook Ads Will Work

Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? Full Story: Social Media Examiner

How To Create Engaging Social Media Content: 12 Tips To Drive Results

You may think that creating content is easy, but continuously generating new posts can be difficult. To create compelling social media content, follow these tips. Full Story: Search Engine Journal

11 Tactics To Distribute Content Effectively Through Social Media Platforms

Using different social media platforms to distribute content can keep your target audience consistently in the loop. Full Story: Forbes