“Your brand name is only as good as your reputation.” Richard Branson
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffet
Businesses are well-aware of the importance of online reviews, especially Facebook and Google reviews. These few words written by total strangers (at times new customers), can give the online reputation of your business a huge boost or plunge it into a situation where it will take weeks to recover from.
Your reputation is an accurate representation of your company to a consumer in a brief manner. One negative review would not negatively impact a strong reputation. Developing a good reputation for your business is critical to your success. Managing your reputation is equally important. The company needs to respond to reviews to show that they care about their customers and their experience with the company.
Our strategic process:
- Analyze current reviews and manage them
- Add new channels to gain more reviews
- Develop strategies to engage current customers to patronize and recommend
- Manage new reviews by replying/ showing gratitude/ resolving issues & concerns