When a crisis strikes your company what you say and do in those first few critical minutes and hours can define the reputation of your company. Every business should have a crisis communication plan in place and know how to activate it.
Bad things happen to good companies – in business, undesirable events can take place and usually on short notice!
Here are few examples where things can go wrong:
- Executive responses and comments on social media
- Industry specific incidents e.g. an offshore oil rig or a pipeline causing environmental damage
- Construction worker fatality on-site
- Confidential information leaked by an insider
- Recalling an infectious batch by a meat manufacturing company
- A car manufacturer facing safety issues due to faulty seat belts
With an integrated approach to marketing we really are in the Crisis Communication and Reputation Management Business. When a crisis occurs, everyone (including external stakeholders) in the organization feels vulnerable. The organization must be well prepared to deal with this threat to its brand and reputation. Crisis communication is best left to the experts in order to protect your reputation and public image. Ideally, you will want to have a plan and team in place to deal with crises.
Our solution will provide you with a team of experts employing the best crisis communications strategies. The right messages need to be communicated to all your stakeholders at all times as they also will talk with others. Preparation is critical!
We steer you to the safe harbor in stormy times with the following measures:
- Vulnerability assessment and audits
- Crisis plan development and tools
- Situation awareness trainings and simulations
- Media trainings: practical exercises including camera training
- Preparation of contingency plans, crisis manuals and crisis monitoring
- Long-term impact analysis and management
- C-level as well as organization preparedness (regional, national & global)