By Integrated Marketing Platform | April 28, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Benefits Of Working At A Marketing Agency — And How To Decide If It’s For You
If you’re a marketer, you have most likely considered working for an agency at one time or another. Full Story: Forbes
How To Use Marketing Infographics To Attract Customers
Visuals have become the lifeblood of content marketing. Users don’t want to read blocks of text. Instead, they’re far more engaged by a well-placed marketing infographic. Full Story: MarTech Series
Measuring Success: Six Digital Marketing Metrics And KPIs For 2021
If your boss called you into an executive meeting tomorrow to give a report on your digital marketing progress, what would you do? Full Story: Forbes
Marketing With Empathy: The Need For The Human Touch
People work with people (and businesses) they like. Full Story: Forbes
5 Tips For Digital Marketing In 2021
Working in the digital marketing field, we’ve come up with five simple tips for Digital Marketing in 2021 that will bring you more traffic this year. Full Story: The Marketing Folks
Tips for marketing your niche product or service
Successfully marketing a niche product starts with an in-depth understanding of your potential customer. Full Story: Post Bulletin
Top 5 Metrics You Should Consider For Your Content Marketing
Marketing campaign is an overall game plan and a long term, strategic approach to any firm or any company’s overall purpose of achieving a competitive edge in business. Full Story: Global Banking & Finance Review
Five Tips For Marketing To And Communicating With Engineers
As many marketing professionals know, marketing to engineers can be quite tricky. Full Story: Forbes
SOCIAL MEDIA
Using Social Media Quotes As Part of Your Inbound Marketing Strategy
Marketing quotes are one of the most powerful marketing tools in your arsenal. Full Story: Global Banking & Finance Review
What Social Media Platform Works Best for Your Career?
More than 17 social media platforms have at least 300 million users, and many more are out there in niche spaces. Considering the average user has eight social media accounts, how do you keep up? Full Story: Entrepreneur
How Do You Interact With News on Social Media?
We’d like to get your responses to a few headlines, and ask a couple of brief follow-up questions. Full Story: The New York Times
How to Highlight Your Clients on Social Media
As a real estate agent, social media is one of the most important tools to have in your arsenal. Full Story: RISMedia
SEARCH ENGINE
SEO Considerations for Early Funding Phase Start-Ups
Planning for SEO and organic search strategy early on for a start-up is beneficial. Find out why and learn the areas to focus on first. Full Story: Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients
Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth. Full Story: Search Engine Journal
The benefits of relying on the white label SEO to take your digital marketing to the next level
While attracting new clients, there needs to be sufficient SEO services to be acquired to maintain your company’s repute among the community. Full Story: Vents Magazine
Advanced Core Web Vitals: A Technical SEO Guide
Technical SEO professionals need to diagnose and provide solutions for a better, user-centric experience. Full Story: Search Engine Journal
MOBILE MARKETING
How to Choose Best Mobile App Development Company?
Mobile App Development Company is a critical tool for any app development company. Full Story: NewsPatrolling.com
The end of pandemic means major changes for 3 mobile app categories
An analysis of global engagement trends suggests dining, gaming and dating are poised to undergo massive disruptions when life returns to normal. Full Story: Marketing Dive
How To Build Apps For Foldable Smartphones?
Have you ever thought of carrying your tablet in your pocket? Turn to smart folds! Full Story: MobileAppDaily
5+ Things to Consider Before Having a Mobile App for Your Business
A couple of years ago, if we had asked, all companies would have expressed an interest in developing a mobile application. Full Story: CustomerThink
DIGITAL SIGNAGE/ SCREEN MEDIA
Teaching is a challenging job, especially during a pandemic. Full Story: Digital Signage Today
Popularity of product to stimulate Digital Signage Systems market outlook during 2020-2025
The latest research at Market Study Report on Digital Signage Systems Market provides a comprehensive analysis of the Digital Signage Systems market segments … Full Story: AlgosOnline
EMAIL MARKETING
How to Use a Board Game Strategy to Win in Email Marketing
For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn’t have to be. Full Story: MarketingProfs
Improve Your Email Campaigns With This Discounted Bulk Verifier
The rise of direct email marketing and the growth of the internet made it easy for businesses to reach potential customers. Full Story: PCMag
E-COMMERCE
5 sure ways of killing your ecommerce website
Preparation is key when launching an ecommerce site. Full Story: TechRadar
What Is Headless Commerce and How Can it Help Retailers Compete with Amazon?
Running an ecommerce store requires a range of diverse and layered skills. Full Story: Business 2 Community
PUBLIC RELATIONS
PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches
If you work in public relations, you know all about press releases. Full Story: Forbes
TikTok Launches PR Effort—Sorry, Transparency Center
TikTok is opening a new European Transparency and Accountability Centre in Ireland, modeled on the US unit it launched last summer. Full Story: Forbes
MARKET RESEARCH
How to Conduct Market Research Without Breaking the Bank
Before 2008, agencies and marketing teams were far more likely to use research to inform their decisions and make them more effective. Full Story: Business 2 Community
WEB DEVELOPMENT
The importance of web design for small businesses
Business competition has become so intense that to keep your local business up and running, it is not enough to depend on traditional methods of attracting customers, primarily based on word of mouth. Full Story: ABC Money
Website Strategies – Online Marketing Strategy to Grow Your Business
A website strategy is a long term strategic approach indicating how to build and promote an online business’s online presence effectively adhering to a business growth strategy. Full Story: Global Banking & Finance Review
MARKETING AUTOMATION
Artificial intelligence will maximise efficiency of 5G network operations
Automation tools are still evolving and machine learning is not yet common in carrier-grade networking, but rapid change is expected. Full Story: Computer Weekly
Marketing Automation with AI-Powered Copywriting Technology Launched This Month
A new automated marketing copywriting software solution was just launched, called Conversion AI. It offers an AI assistant called Jarvis and can simplify copywriting for all types of marketing pieces. Full Story: Newswire.net
ANALYTICS & BUSINESS INTELLIGENCE
Analytics and TikTok: How to use them for Success
Are you struggling to seen any growth or improvement on your TikTok account and want to know how to change that? Full Story: Analytics Insight
How to find the perfect influencers for your brand: A quick and easy way
Finding influencers remains the biggest challenge for those who run campaigns: here’s how to find social media influencers for your brand. Full Story: MarTech Today
BRANDING AND DESIGN
The Danger of Linking Yourself to Your Brand
If you are too far at the forefront of your brand, here’s what you need to consider. Full Story: Entrepreneur
15 Smart Ways To Optimize A Brand For The Digital Space
The marketplace has shifted away from geographic locations toward the digital space. Full Story: Forbes
VOICE STRATEGIES
What Microsoft’s Acquisition of Nuance Could Mean For The Future of Workplace AI
Igor Jablokov, an early pioneer of speech recognition technology, gives his take on Microsoft’s latest move and AI’s place in the enterprise. Full Story: My TechDecisions
Android looks to drop ‘Hey Google’ for some voice commands on phones – here’s why
A new update to the Google app on Android devices allows some Google Assistant voice commands to be performed without first saying, “Hey Google.” Full Story: T3