By Integrated Marketing Platform   | February 14, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How Marketers Can Utilize Insights-Driven Marketing

Consumer demands are evolving quickly, and many marketers are turning to insights-driven marketing to stay ahead. Full Story: Social Media Today

The Future of B2B Marketing: Critical Skills to Master

The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas B2B marketing changes at a more manageable pace. Full Story: Business 2 Community

How to Build Long-Lasting Customer Relationships (3 Ways)

As a business owner, it’s crucial to create a strategy that builds healthy, positive customer relationships. Full Story: Business 2 Community

6 Reasons Why More Content Isn’t Better (It’s Actually Worse!)

The marketing industry should have taken it as a warning, and some of us did. Full Story: Search Engine Journal

A Beginner’s Guide to Digital Marketing in 2020

It takes some serious planning and investment of time and energy. But, without it, you can’t expect your business to get very far so it’s crucial for your success. Full Story: Legal Reader

6 Marketing Personalization Strategies for 2020

Marketers want personalization. We know that. And the numbers back it up. In fact, 92% of B2B marketers say personalization is a must, according to an Adobe 2019 report on personalization (PDF). Full Story: CMSWire

Signs Your Digital Marketing Strategy Isn’t Working

Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Full Story: Business 2 Community

What Is Inbound Marketing?

Inbound marketing — it’s a term you’ve likely heard of, but what does it really mean? With so many avenues of marketing available, sometimes it’s hard to keep track. Full Story: Forbes

SOCIAL MEDIA

How To Get The Most Out Of Your Brand’s Social Media Campaign

Social media allows brands to interact with their audience on a platform where they are already engaged. Full Story: Forbes

5 Tips for Winning with Influencer Marketing

For small and even medium-sized businesses the use of social media influencers is still a relatively new area of marketing. Full Story: Customer Think

When To Use Social Media And When To Use Search Engine Marketing

Social media and search engine marketing (SEM) are the two predominant forms of advertising that dominate the online marketing space. Full Story: Forbes

Five emerging social media platforms that marketers should know about

With a whopping 3 billion users, social media has taken over all aspects of our lives — especially digital marketing. Full Story: Media Update

SEARCH ENGINE

Become an SEO Expert and Make Your Business Stand Out Online

SEO is a crucial element of any marketing strategy, bringing in organic traffic to your webpages with relatively little expenditure. Full Story: Thehour.com

How to Beat Big Brands in SEO

You have a great product or service, and your potential customers are spread out worldwide. Full Story: Search Engine Journal

6 Ways to Know If Your SEO Is Broken

Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Full Story: Practical Ecommerce

Building Up Your E-Commerce Pages For SEO Success

The world of e-commerce can be a difficult one to navigate for people who are used to optimizing traditional informational sites. Full Story: Business 2 Community

MOBILE MARKETING

4 Mobile Marketing Tips for New Business Owners

If you missing a huge opportunity if you aren’t trying to connect with your customers on their mobile devices. Full Story: Business.com

Mobile App Development Factors Transforming Ecommerce Business

Mobile applications for eCommerce stores are changing the market nowadays, which is likewise considered as a reliable method for gaining excellent benefits. Full Story: Customer Think

How will AI change the future of the Mobile Industry in 2020?

I want you to imagine your day without Artificial Intelligence on your smartphones. Full Story: Irish Tech News

Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust

DIGITAL SIGNAGE/ SCREEN MEDIA

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital Signage Market Go Advanced And Next Generation 2020 To 2027

The “Digital Signage Market” is an intrinsic study of the current status of this business vertical and encompasses a brief synopsis about its segmentation. Full Story: TechNews.mobi

How Retailers Can Utilize In-Store Digital Signage

Modern signage can turn intent into action while delivering insights. Full Story: BizTech Magazine

EMAIL MARKETING

Millennial Perspective on E-mail Marketing in 2020

Email marketing is very popular in this day and age because almost everyone has an email mailbox. Full Story: Adrants

3 Easy Ways to Refresh Your Email Marketing Strategy for 2020

The apple of every retailer’s eye is a loyal customer. Full Story: Total Retail

E-COMMERCE

How SMEs can emulate the success of Amazon through ecommerce personalisation

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. Full Story: SME Magazine

5 Ways Customer Engagement Can Boost Your Ecommerce Site

This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. Full Story: Multichannel Merchant

PUBLIC RELATIONS

It’s time to get PR done

Playing a role, however small, in pushing the Labour Party to commit to a voting system based on proportional representation is a campaigning task worth doing. Full Story: Bright Green

Measuring the value of PR isn’t easy, but that doesn’t mean we should give up trying

Based on my interactions with PR leaders last year, PR measurement will be front-of-mind for many in 2020. Full Story: MuMbrella

MARKET RESEARCH

B2C market research tactics can bolster digital health engagement efforts

A cross-industry research consortium modeled after consumer-focused market research practices is set to present its findings at HIMSS20 in March. Full Story: MobiHealthNews

Smartphone Applications Market research details shared in the report

Smartphone Applications Market research reports focus on size, share, growth, manufacturers and forecasts by 2025. Full Story: WhaTech

WEB DEVELOPMENT

How to Build a Beautiful, User-Friendly Website on a Budget

When your business is just starting out, it’s entirely possible you don’t have the capital to invest in designers and developers to build your web presence. Full Story: Thehour.com

How To Think About Web Design To Market Any Kind Of Business In 2020

If you’ve ever grown your own plants, you know that they tend to grow toward the sun. Full Story: Forbes

MARKETING AUTOMATION

How is AI affecting brand storytelling?

We live in an era of personalization and thanks to AI, our interactions with brands are getting redefined every minute. Full Story: Livemint

How Will Your Career Be Impacted By Artificial Intelligence?

But when it comes to the impact of artificial intelligence (AI) on people’s careers, the recent past provides some intriguing clues. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

Business Intelligence Doesn’t Need More AI; It Needs More Humans

On New Year’s Eve 2019 at 10:00 AM EST, an artificial intelligence algorithm sent a warning out to medical professionals around the globe about a severe respiratory infection affecting Wuhan, China. Full Story: Business 2 Community

Three challenges that will make or break your BI and analytics investment

The corporate road to business intelligence has long been paved with good intentions. I was a CIO, so I know this firsthand. Full Story: Diginomica

BRANDING AND DESIGN

Should brand building be part of your B2B strategy?

Amazon CEO and founder Jeff Bezos was once quoted saying, “Your brand is what other people say about you when you’re not in the room.” Full Story: MultiBriefs

5 Ways to Build Brand Loyalty and Love

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Full Story: SmarterCX

VOICE STRATEGIES

How to Get The New York Times on Your Smart Speaker

If you have a smart speaker or another device with a voice assistant, you can start your day with a short audio briefing, listen to Times podcasts like “The Daily,” get tips for healthy living or do our guided workout, all by using your voice. Full Story: The New York Times

Improve Your Conversions By Syncing Voice Search and PPC Campaigns

More and more people are now getting comfortable with using voice searches and virtual assistants in their day-to-day lives. Full Story: Business 2 Community

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