By Integrated Marketing Platform   | January 21, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

10 top online marketing tips for creatives

How do you make money online as a creative professional? Here are 10 top online marketing tips to boost your popularity and your income. Full Story: Creative Bloq

How To Develop A Road Map For Your Marketing Organization

With almost constant change taking place in the marketing industry, it’s easy to get distracted and chase the new shiny object. Full Story: Forbes

What Are the 5 Ds of Digital Marketing?

To unlock your online marketing strategy’s full potential, it is crucial to know what the five D’s of digital marketing are, and how to make use of them. Full Story: Business 2 Community

Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy

If 2020 taught us anything at all, it’s that strategic planning and preparation is key. Full Story: Business 2 Community

6 Tips on Running a Successful Influencer Marketing Campaign in 2021

Influencer marketing is at full-steam ahead, with social media and other digital platforms rapidly expanding its reach. Full Story: Inc.com

5 ways startup marketing has changed in the past 5 years

Rapid technological development has ‘fast-forwarded’ the way marketing has developed over the past 5 years. Full Story: EU-Startups

Interest in Marketing Tactics Based on Search Volume

The estimates of search volume were based on anonymized clickstream data provided by third-party data providers. Full Story: MarketingProfs.com

10 Questions To Ask For Better Marketing

While everybody understands the purpose of marketing, aka to make your business visible and attractive to your target audience, we are none the wiser when it comes to creating a winning strategy. Full Story: BBN Times

SOCIAL MEDIA

10 Social Media Trends That Every Marketer Should Know in 2021

The last twelve months have been transformative in many ways, with one of the key changes being the increased reliance on digital connectivity for work, play, socializing, connection, etc. Full Story: Social Media Today

Steps to Build Your Social Media Strategy in 2021

Social media offers the most diverse exposure a person can get on the internet. Full Story: BBN Times

The Ultimate Guide to Facebook Marketing: 2021 Edition

A business page on Facebook is a valuable tool for any marketer, whether you are a consultant, SME or corporation. Full Story: Business 2 Community

Developing A Social Media Marketing Strategy

Whether you are operating a big or small business, social media marketing is one of the most powerful ways of expanding your brand’s reach. Full Story: Seekers Time

SEARCH ENGINE

A Quick Guide to SEO for Non-Profits

As the new year sets in, having an online presence is more important than ever for most businesses, and that includes non-profits. Full Story: Social Media Today

An Easy Guide to Building Backlinks and Improving Your Site’s SEO

In the marketing world, there are a lot of myths floating around about how to improve your website’s rank on search engines. Full Story: Inc.com

How your business can benefit from SEO

With 4 in every 5 people getting their purchases online, any business that isn’t connected in some way to the world wide web will lose about 90% of potential profits. Full Story: Business Matters

Google Uses Faster Storage For High Demand Pages

Google indexes content on different types of storage based on how likely they are to be searched for. Full Story: Search Engine Journal

MOBILE MARKETING

Top 10 trusted mobile app development companies in USA to work in 2021

The mobile app demand is expected to grow in the coming years, mainly due to mobile phone expansion, increased Internet penetration, and more technologies like AI and ML in mobile apps. Livemint

Spotify launches podcast advertising in the UK

Spotify is bringing podcast advertising to the UK a little over a year after the streaming service launched its proprietary ad technology. Full Story: MobileMarketing Magazine

How Artificial Intelligence Will Transform Mobile UX in 2021

Let’s discover why top mobile app development companies, tech giants, and other businesses are adopting AI to build AI-powered apps. Full Story: Chiang Rai Times

12 Ways Super Bowl Ads May Evolve In 2021

Millions of viewers tune into the Super Bowl every year for the famously good advertising, and brands leverage this fact by spending big to reach a huge portion of the public with a 30-second clip. Full Story: Forbes

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital signage company secures £2.5m hygiene safety partnership

Hand sanitiser producer ClearWater Hygiene has announced a partnership with Cradley Heath-based One Digital Signage aimed at helping businesses promote positive health and hygiene safety in the fight against Covid-19. Full Story: The Business Desk

Data, technology & value for money: key factors for OOH in 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021. Full Story: M4G Team

EMAIL MARKETING

Important Email Marketing Trends for 2021

The way we conduct business and how we communicate with clients undergoes constant changes. Full Story: Designmodo

Email Marketing Trends for 2021: What’s New?

If the last year thought us anything, it is that most of the tasks, jobs, and businesses we can do from our computers, smartphones, etc., and from the comfort of our homes. Full Story: EDM Chicago

E-COMMERCE

5 Ecommerce Marketing Strategies That You Should Try This Year

Powerful marketing strategies to help boost ecommerce during and after the pandemic, and grow sales in 2021 and beyond. Full Story: Entrepreneur

Majority of SMBs Do Email Marketing Without CRM, Research Finds

Almost two-thirds (64 percent) of small businesses in the United States conduct email marketing without marketing software or a CRM system, according to a survey from Visual Objects, a B2B services provider review site. Full Story: Destination CRM

PUBLIC RELATIONS

 

Don’t Underestimate the Power of Public Relations Amid COVID-19

Exploring the importance of PR during Coronavirus Pandemic. Full Story: Entrepreneur

Four reasons why science needs public relations

Public relations is a must for science communications as some perceive these highly technical fields as hair-raising. Full Story: Media Update

MARKET RESEARCH

MARKET RESEARCH SPEND CONTINUES TO CONTRACT

Budgets available for market research fell in the fourth quarter of 2020, as overall marketing budgets continued to decline sharply, according to the IPA’s quarterly Bellwether Report. Full Story: Research Live

74% of businesses plan to increase market research budgets in 2021, research says

Seventy-four percent of businesses are boosting their marketing and consumer research budgets in 2021 to better reach potential customers, according to research from Stravito, a provider of knowledge management software for insights. Full Story: Conference News

WEB DEVELOPMENT

10 Safe Businesses in 2021

A few businesses are naturally more beneficial than others. This can be because of overhead being low and expenses or the business charging very much for its products or services. Full Story: Business 2 Community

Top B2B Marketing Strategies: How To Get A High ROI Amidst COVID Recovery

Every year, the intricacies of B2B marketing evolve. And this year the trends are particularly nuanced considering the current state of affairs. Full Story: The FINANCIAL

MARKETING AUTOMATION

eCommerce Marketing Automation Solutions Increase Online Return On Investment

The eCommerce marketing automation technologies make effective use of artificial intelligence (AI) and machine learning protocols. Full Story: Digital Journal

Can AI take your business performance to a new level?

In this feature, Tony Lamb, Propolis Hive expert, Data Strategy, Insight & Intelligence, answers the burning questions around artificial intelligence (AI), and explains how it can help marketers directly improve their business performance. Full Story: B2B Marketing Online

ANALYTICS & BUSINESS INTELLIGENCE

AI IN ANALYTICS: POWERING THE FUTURE OF DATA ANALYTICS

Augmenting by definition means making something greater in strength or value. Full Story: Dataconomy

Best Inventory Management Software

Knowing what’s in stock is key to building a successful business. Full Story: Investopedia

BRANDING AND DESIGN

Everyone’s A Creator: Empowering Your Team To Tell Your Brand Story

In the marketing industry, we assume that brands want as many loyal ambassadors as possible. This might not be true across the board, though. Full Story: Forbes

How to Launch an Online Clothing Brand in 2021

Now is the time to capitalize on what will be a post-pandemic wardrobe revolution. Full Story: Entrepreneur

VOICE STRATEGIES

Touchless tech: is it really the future or a source of frustration?

Touchless toilet and faucet. Meanwhile, Kohler unveiled a touchless kitchen faucet that can also be asked to dispense a set amount of water via a voice assistant. Full Story: TechRadar

Automation Is Still Growing in the Workplace Despite Concerns

While there has been a lot of talk about automation in the workplace over the past couple of years, and even more so since last March and the emergence of the COVID-19, it has been hard to quantify how automation is impacting the digital workplace and the way people are working. Full Story: CMSWire

Contact us...

Follow us to receive daily insights!