By Integrated Marketing Platform   | July 05, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

HOW INFLUENCER MARKETING STRATEGIES ARE EVOLVING

Consultants are increasingly on the hunt for influencers who can support their clients’ efforts and some vendors say they have a solution to getting content distributed to them. Full Story: Campaigns & Elections

How do Affiliates Fit into Influencer Marketing?

Affiliate marketing is a great way to advertise that offers data and performance-based profit. Full Story: Talking Influence

Purpose-led marketing is the future for brand growth

The assertion that the face of the consumer is changing is nothing new. Full Story: BusinessLIVE

5 Content Marketing Ideas for August 2021

In August 2021, ecommerce and omnichannel retailers have many topics to choose from for content marketing, including back-to-school shopping guides. Full Story: Practical Ecommerce

Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?

Determining when to invest in a new employee can be difficult, especially if your business is eager to grow but needs to be strategic with spend. Full Story: MarketingProfs

If YouTube isn’t in your marketing plan, you’re missing out!

On average, there are 500 hours of video uploaded to YouTube every minute and one billion hours watched every day. Full Story: Bizcommunity

Are Infographics Still Relevant In Digital Marketing?

There is currently a debate going on in the digital marketing community regarding the efficiency of using infographics. Full Story: openPR.com

The Power of Marketing in the ELearning Industry

eLearning has proven to be both impactful and convenient for many people. Full Story: Business 2 Community

SOCIAL MEDIA

Top 15 Marketing Tools to Become an Instagram Powerhouse in 2021

Instagram remains the world’s most popular photo-sharing app for individual users and brands alike. Full Story: AiThority.com

10 Smart Tools for Social Media Marketing in 2021

How do you stay on top of your social marketing tasks? Full Story: Business 2 Community

How To Use Social Media For The Positive While Forging The Social Media Renaissance

Social media is simply no longer an outlet for connection or keeping tabs on high-profile athletes or celebrities; it is now a daily resource for positivity, motivation, mindset, and education. Full Story: Forbes

I Hate That Conoco Is So Good at Social Media

There’s a danger in ad campaigns that don’t feel like they’re selling you something. Full Story: Gizmodo

SEARCH ENGINE

6 SEO Lessons We Can Learn from Major E-commerce Platforms

Nowadays, having a business means also having an online presence. Full Story: Panay News

10 ways to promote your blog in 2021

Writing high-quality content is only a small part of creating and maintaining a successful blog. Full Story: TechRadar

Google search engine rival Brave offers privacy-focused browsing alternative

Technology giants like Google and Facebook are continuing to face pressure over how they capture and use customer data, with regulators questioning the power they have. Full Story: Newstalk

8 Ways Website Traffic Can Skyrocket with a Guest Posting Strategy

In the game of search engine optimization, having informative, interesting content can help your website get recognized by the almighty search engine gods. Full Story: Business 2 Community

MOBILE MARKETING

How customer convenience builds brand loyalty

Creating a convenient experience for customers cultivates brand loyalty, and in today’s digital age, convenience is more accessible than ever before. Full Story: Business Reporter

4 Reasons You Should Refine Your Mobile Marketing Strategy

Here’s a quick question; on average, how much time do you spend on your smartphone? Full Story: Business 2 Community

Four Tips For Boosting Your Mobile App Conversions

Are you interested in getting more app conversions? If so, you’re in the right place. Full Story: Forbes

Your Favorite Mobile Apps That Can Also Run in a Web Browser

Break free from the confines of your phone screen for messaging, music, and more. Full Story: WIRED

DIGITAL SIGNAGE/ SCREEN MEDIA

How Retailers Can Use These Four Emerging Technologies In Their Post-Covid Evolution

Brick-and-mortar retailers were among those hit hardest by the Covid-19 pandemic. Full Story: Forbes

Digital signage made easy: Finding the right OS

Organizations of all sizes and types are adopting digital signage to accelerate their digital transformation in a fast-paced changing world. Full Story: Retail Customer Experience

EMAIL MARKETING

5 B2B sales tools to jump-start your company’s post-COVID recovery

As more businesses look forward to re-opening and ramping up sales this year, high competition is still a big concern. Full Story: TechRepublic

How Customer Retention Can Transform Profitability & Brand Perception

Customers remain loyal to their favorite brands, but only if the brand will provide an experience worthy of that loyalty. Full Story: Finance Magnates

E-COMMERCE

Ecommerce Returns, the New Sales Tool

How can retailers leverage costly ecommerce returns into a sales tool? It’s an interesting question that has emerged as retailers wrestle with an avalanche of ecommerce return expenses in 2020. Full Story: Multichannel Merchant

Here’s a Surprise About Ecommerce Packaging

Online shoppers overwhelmingly have a packaging preference, and it is contrary to the direction Amazon has taken. Full Story: Packaging Digest

PUBLIC RELATIONS

How to use PR effectively as a launch strategy

PR can be a magic wand if it is used well and for its original purpose: to introduce, educate, showcase and to tell the story of what you have to offer. Full Story: Media Update

Why you should integrate PR into brand strategy

Today’s PR approach requires a deeper understanding of the elements that lead to news coverage. Engaging content is the key to motivating action. Full Story: Bizcommunity

MARKET RESEARCH

How market research reveals what you really think

He says people cannot answer some questions honestly because they are not aware of their own deep underlying motives. Full Story: BBC

WEB DEVELOPMENT

Five Websites to Kickstart Remote Work Today as a Freelancer

Being a remote freelancer can be advantageous and offer flexibility not found in a traditional job – mainly, you can work from anywhere, on your own time, and set your rates. Full Story: Influencive

Why Must Small Businesses Choose Magento?

If one does not have any web programming skills, they may need to hire someone to create the store. Full Story: CIOReview

MARKETING AUTOMATION

Sales and Marketing Alignment with Marketing Automation

Want to improve the relationship between your sales and marketing teams? Full Story: MSDynamicsWorld.com

How AI is Transforming Affiliate Marketing

The spending on marketing automation has been increasing steadily over the last few years. By 2023, the AI segment may hit the $25 million mark. Full Story: ReadWrite

ANALYTICS & BUSINESS INTELLIGENCE

5 Innovative Ways to Integrate MDM Capabilities with Business Processes

Master data management (MDM) refers to the discipline of harmonizing information tech and business or organizational needs by ensuring the uniformity, accuracy, stewardship, semantic consistency, and accountability of an enterprise’s shared master data assets. Full Story: Business 2 Community

10 Steps to Create and Sustain Data-Driven Culture

10 mandatory steps to help in creating and sustaining data-driven culture at its core. Full Story: Analytics Insight

BRANDING AND DESIGN

Why Your Personal Leadership Brand Matters And How To Improve It

The Covid-19 pandemic has been a litmus test for leadership across the world. Full Story: Forbes

Here’s why brand purpose might not be for you

Brand purpose has become one of the hottest topics in today’s marketing world, but is all this focus and hype justified? Full Story: The Drum

VOICE STRATEGIES

Voice tech makes inroads in the enterprise

Some good news, bad news for voice technology partisans in the workplace: Full Story: VentureBeat

How to get Alexa, Siri, and Google Assistant to understand commands better

Voice assistants changed the way we interact with technology. Why set an alarm manually when Alexa can do it for you? Siri can type up your emails. Full Story: USA Today

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