By Integrated Marketing Platform   | June 22, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

7 tips for choosing an Affiliate Marketing Program

lmost everyone is looking for ways to make a little extra money in this digital age. Full Story: Vanguard News

5 Ways to Use Texting to Grow Your Sales and Marketing

Improving sales and marketing often comes down to speed and convenience, which makes text messaging a great asset for growth. Here’s how. Full Story: Entrepreneur

5 Digital Marketing Strategies to Drive More Sales

From stiff competition to savvy buyers, B2B sellers have much to contend with. How do you drive more sales? Check out these tips. Full Story: Greater Kashmir

Google PPC Can Improve Your HVAC Marketing Strategy

Digital channels are frequently talked about as a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs like cost per lead and total lead volume. Full Story: ACHR News

Inconsistency is a Content Marketing Poison, But It Doesn’t Have to Be

It’s one of the most nefarious and least acknowledged reasons for failure. So what can you do about it? Full Story: Entrepreneur

Brand Awareness: how to increase it through content marketing

Content marketing and Brand Awareness are two concepts–two realities and two processes–that are closely related to each other. Full Story: Doxee

Why post-cookies performance marketing is a sure thing

As Apple and Google have strengthened their privacy rules, many of the largest ad platforms have begun to “lose signal,” Full Story: Ad Age

Creative B2B Digital Marketing Strategies for Today’s Business

How marketers connect with and sell to B2B audiences has altered in the digital age. Digital marketing has emerged and continues to command greater attention. Full Story: Nagaland Post

SOCIAL MEDIA

Humanization: The Key To Brand Success On Social Media

It’s hard to pinpoint when it started, but sometime in the last decade, people started to notice a shift in how brands were behaving online. Full Story: Forbes

4 Simple Social Media Integration Tactics to Start Using Right Now

No brand will have a worthwhile presence without integrating various social media channels. It took me years to learn this. Full Story: Inc. Magazine

10 Essential Career Tips If You’re Just Starting Out In Social Media Management

Social media management is a career field filled with limitless opportunities in our increasingly digital world. Full Story: Forbes

Shopify Taps Twitter to Boost Merchants’ Social Media Reach

Shopify Inc. is adding Twitter Inc. to its growing list of social media partners as it aims to help businesses reach buyers across a range of online platforms. Full Story: Bloomberg.com

SEARCH ENGINE

Finding weird stuff (FWS) is part of SEO

While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do. Full Story: Search Engine Land

Local SEO For Small Businesses: 7 Top Ways To Gain Visibility

Discover proven local SEO practices and tactics to help your small business get found by motivated local customers. Full Story: Search Engine Journal

Top 8 SEO Chrome Extensions + 5 Bonus Life Hack Extensions

Google’s Chrome browser is made even more flexible with the addition of extensions that perform handy tasks. Full Story: JumpFly

6 New Market Brew SEO Tools That Predict Google Algorithm Update Impacts

Have your clients’ websites recently lost rankings? Need to explain a dip in traffic and accurately pitch future SEO recovery efforts to clients? Full Story: Search Engine Journal

MOBILE MARKETING

Top 70 Mobile Ad Mediation Platforms for Apple Store and Android Apps

The usage of mobile devices and internet accessibility have both grown tremendously in this century, more than it was anticipated. Full Story: Startup Info

How Much Does It Cost To Develop A Healthcare Mobile App?

The healthcare industry has rapidly transformed its services before our eyes. It has contributed to the digital revolution of mHealth apps. Full Story: CustomerThink

Google shuts down the Android Auto mobile app

According to a recent report, Google recently closed the mobile version of Android Auto. Full Story: Gizchina.com

Why Should Your Business Choose Cloud Backend As A Service For App Development

Behind every software application is a series of comprehensive backend services intended for supporting the frontend that you use and see each day. Full Story: Appinventiv

DIGITAL SIGNAGE/ SCREEN MEDIA

How To Use Digital Out-Of-Home Strategies To Mitigate Supply Chain Woes In 2022

This is where digital out-of-home (DOOH) and your internal inventory data can come into play. By leveraging insights on in-stock or… Full Story: Forbes

Questions to ask before selecting a digital signage solution

The decision to purchase technology is a complicated one. Full Story: K-12 Dive

EMAIL MARKETING

Why Email Marketing Is Still Important in the Digital Era

There are digital marketing trends that come and go. At some point, your biggest social media platform may no longer exist – remember MySpace and Vine? Full Story: Inc. Magazine

5 Reasons to Prioritize Email Marketing – and Sell More

Brands that communicate with email effectively have a clear advantage. Full Story: CustomerThink

E-COMMERCE

Dropbox Shop and Creator Ecommerce

Last year, Dropbox released the beta version of Shop, its new commerce platform, giving content creators a lightweight ecommerce store aimed at downloadable digital products. Full Story: Practical Ecommerce

Shopify unveils new tools, Twitter tie-up to beat e-commerce slowdown

Shopify Inc (SHOP.TO), has launched new tools to help its merchants sell to other businesses and on Twitter. Full Story: Reuters

PUBLIC RELATIONS

How companies can handle personal misconduct of employees to avoid PR storm

In recent times, i-Cable News has been involved in online chatter as one of its high ranking executives was caught on camera with a woman on a ferry during work hours. Full Story: Marketing Interactive

No budget for PR? Here are 4 free ways to promote your company

PR is hard to do well, which is why good PR agencies and top in-house talent are expensive. Full Story: Fast Company

MARKET RESEARCH

Want to make market research better? Stop listening to your participants

“The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.” Full Story: The Drum

WEB DEVELOPMENT

Top online resources to become a web development specialist

Web development is a skill that can be almost entirely self-taught with online courses, e-books, and tutorials. Full Story: TechRadar

What is custom blockchain development?

Blockchain development provides software solutions to clients using blockchain development technology. Full Story: The Coin Republic

MARKETING AUTOMATION

Why data-driven marketing needs artificial intelligence and machine learning

No one needs reminding that the life of the third-party cookie is increasingly finite, with only just over a year left before they are obsolete. Full Story: The Drum

Why Artificial Intelligence Is Important For The Business World?

AI or Artificial Intelligence is the ability of the machine and robots to understand what is going on around them in the world and make decisions according to what they learned in a way similar to the human brain. Full Story: Boca Raton Tribune

ANALYTICS & BUSINESS INTELLIGENCE

The Evolution of Web Analytics

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Full Story: CMSWire

4 Ways Big Data Analytics is Improving Email Marketing

Look, the ways of big data analytics offer an excellent solution to email marketing problem. Full Story: Analytics Insight

BRANDING AND DESIGN

Why Content Is The Key To Brand Activation

These are the source of your brand’s activation and can provide the means to build credibility and equity within your customer base. Full Story: Forbes

Why Brand Equity Rests On Building Trust With A Customer

Customers are loyal to brands that demonstrate an in-depth understanding, which tells them that a brand is putting in the effort to know and value them beyond a… Full Story: Forbes

VOICE STRATEGIES

Use of Voice Commands Is on the Rise

Voice tech is everywhere. Its use is increasing. And advertising messages on smart speakers work. Full Story: Radio World

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