By Integrated Marketing Platform   | June 23, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How To Create Meaningful Marketing That Matters

Marketing with the big “M” is a very simple premise that says that if your marketing is meaningful and it matters, it will move the cases or it will move your metrics, whatever your metrics may be. Full Story: Adweek

3 Common Marketing Mistakes Too Many Entrepreneurs Make

Let me be clear from the get-go– there are no rules for building successful startups. Anyone who tells you otherwise is either wrong or lying. Full Story: Inc. Magazine

Why Marketing To Black Consumer Subcultures Matters

Marketers adept in multicultural marketing have mastered the use of the refrain: “They are not a homogenous group.” Full Story: Forbes

Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever

For better or worse, it’s an online world now. Full Story: MarketingProfs

Marketing on a mini budget

Having worked with more than 500 schools over 35 years, the creativity of school marketers never fails to amaze us; Full Story: Independent Education Today

Business Owners: 9 Things to Stop Doing When Creating Marketing Content

It can be easy to fall into common content marketing traps from time to time, especially if you’re a business owner without a marketing team or without content marketing experience. Full Story: Business 2 Community

Why Influencer Marketing is a Crucial Strategy for Your Brand

These days, what we see online creates a lasting impact on us, and aesthetics are no exception. Full Story: Business 2 Community

4 Ways SaaS Companies Can Use Word-of-Mouth Marketing to Drive Growth

SaaS founders can get hyper-focused on paid channels like Google Ads and Facebook Ads, but personal recommendations are driving buying decisions in 2021. Full Story: mySA.com

SOCIAL MEDIA

The Brand Paradox Of Social Media

According to experts, Americans spent more than two hours a day on social media in 2020. Full Story: Forbes

No, You Don’t Have to Know It All In Social Media Marketing

I have a good friend who’s completely addicted to TikTok. Full Story: Business 2 Community

Is Social Media Marketing Important for Your Business?

Social media for business is no longer an option but a crucial part of a marketing strategy. Full Story: The Good Men Project

When social media becomes anti-social

Social networks and microblogging apps help us connect with a wider world. But they are also trapping us in a vicious cycle of psychological disorders. Full Story: Dataquest

SEARCH ENGINE

7 Smart SEO Tips to Rank High in Search Engines

SEO requires hard work. But if you commit to it, you are sure to top the search engines, with increased traffic and eventually earning more leads for the business. Full Story: IMC Grupo

SEO and Content Marketing: The Chicken and The Egg of Online Marketing

You know that SEO and content marketing go hand-in-hand. Full Story: Business 2 Community

As SEO changes, so do the tools that serve practitioners

The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help. Full Story: MarTech

How the perfect SEO agency can help to grow your business?

In case you’re monitoring your online traffic (and you should be) and you’re not getting the outcomes you want, a SEO agency can play out an examination of your webpage and web-based media stages to decide openings for development. Full Story: iLounge

MOBILE MARKETING

Why Quality Mobile Content and SEO is so Important

With customers across the world using their mobile devices more and more to make purchases, it is becoming increasingly important to ensure you have your SEO, CX (Customer Experience) and page content optimised for mobile users. Full Story: Real Business

iOS 15 takes a giant step forward for customer-centric mobile app engagement

Third-party cookies have crumbled, IDFA is withering and now with iOS 15, IP addresses are hidden, and emails can be anonymous and free from tracking pixels. Full Story: Mobile Marketing Magazine

8 BEST PRACTICES FOR MOBILE APP TESTING

Mobile phones, the name has become so popular in the 21st  century that it has become an essential and basic thing in our life that the purpose of mobile phones keep on changing from connecting people by voice but now through text and video. Full Story: News Anyway

Difference between web and mobile apps for startups?

You have got the best startup app ideas and want to run a business around it, but are confused about choosing a web app or mobile app. Full Story: Appinventiv

DIGITAL SIGNAGE/ SCREEN MEDIA

How to Successfully Grow Your Business with Digital Signage

When it comes to marketing your business, screens are more effective and reliable than static signage. Full Story: CoFounder Magazine

Tractor Outdoor launches ‘The Future of OOH’

Tractor Outdoor has announced that, in a collaborative effort to educate the local outdoor industry and its stakeholders on the latest innovations within the DOOH realm, the media owner has hosted a free webinar. Full Story: Media Update

EMAIL MARKETING

Know the Additional Marketing Channel with Email Signatures

Email signatures are among the most overlooked aspects of a well-rounded marketing strategy. Full Story: Business 2 Community

What Is Email Marketing And How To Create Its Strategies

Do you know when the first email marketing mail was sent? It was in 1978, and it resulted in a whopping $13 million in sales. Full Story: IMC Grupo

E-COMMERCE

How eCommerce has adapted to the pandemic

One of the side effects of the COVID-19 pandemic has been a boost to online shopping. This has increased pressure on companies offering eCommerce to adapt quickly to the new business model. Full Story: BetaNews

Buy Goods: eCommerce Platform, By the People, For the People

As a society, we have entered the new age of the digital economy. Full Story: LatestLY

PUBLIC RELATIONS

10 to 1 Public Relations Doubles Down on Winning PR Strategy with Updated Branding

“For nearly a decade, 10 to 1 PR has been offering public relations services that are targeted, compelling, and achieve our clients’ goals,” said Josh Weiss, President and founder of 10 to 1 Public Relations. Full Story: EIN News

MARKET RESEARCH

How to do market research: an affordable guide for small businesses

Wondering how to get into the mind of your customers and tap into what they need – or better yet, solve a problem they didn’t know they had? Full Story: Simply Business

WEB DEVELOPMENT

3 Ways to Force Refresh Webpage & Disable Cached Pages in Google Chrome

You must have heard about Cache Memory, it is a chip-based computer component that makes retrieving data from the computer’s memory more efficient. Full Story: Gadgets To Use

How to Write Good Pseudocode

We use pseudocode in various fields of programming, whether it be app development, data science or web development. Full Story: Built In

MARKETING AUTOMATION

LinkedIn Automation Tools: Weighing The Pros And Cons

Automation is the next big thing in marketing. In 2019, 75% of the marketers surveyed by Social Media Today were using automation tools. Full Story: Forbes

Top 5 Martech Tools needed for your Cloud-Shift

Owning and managing a business is not an easy task. One has to be jammed up with ideas of marketing strategies and the right tools to make his/her business a success. Full Story: MarTech Cube

ANALYTICS & BUSINESS INTELLIGENCE

The death of third-party cookies

In 2019, the Information Commissioner’s Office (ICO) confirmed that GDPR consent was now required for the placing of cookies and other technologies. Full Story: B2B Marketing

Real-time analytics begins to find business vocation

Continuous real-time analytics, operating at sub-second speed, are finding real-world applicability across industry sectors, such as retail, transport and banking. Full Story: Computer Weekly

BRANDING AND DESIGN

How to achieve perfect synergy between brand and performance

With more money pushing into digital and budgets being put under the microscope, the pressure is on for brands to prove value at each stage of the customer journey. Full Story: The Drum

5 Strategies To Enhance Your Brand Credibility

In today’s business world, brand imaging is everything. How consumers view your brand directly impacts purchasing decisions as well as word-of-mouth advertising. Full Story: Forbes

VOICE STRATEGIES

3 ways AI is being used for good

With voice technology, in particular, Salesforce’s development of “two-way bots” means that AI systems of the future won’t just learn the knowledge we teach … Full Story: ET CIO

Alexa, a bheil Gàidhlig agad? Gaelic voice assistant in the works

Researchers from the University of Edinburgh are aiming to develop a Gaelic-speaking voice assistant, having used AI tools to convert the language from audio recordings to text. Full Story: E&T Magazine

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