By Integrated Marketing Platform   | May 26, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

13 Content Marketing ‘Don’ts’ To Avoid At All Costs

Success in content marketing requires a deep knowledge of existing and prospective customers and successful, tailored campaigns to reach them all. Full Story: Forbes

Growth Marketing and the Best Tactics to Generate Leads

Generating customer leads is often a top priority for business owners. However, many find it challenging to adopt the right strategy to generate those leads — especially quality ones. Full Story: ReadWrite

5 Common Marketing Mistakes You Need to Look Out For

As marketing evolves, so should your strategy. Here are five common pitfalls that marketing teams fall victim to. Full Story: Entrepreneur

How AI Ads Are Disrupting Marketing

AI marketing is a new way to reach customers that is much more personalized, targeted and engaging than traditional methods. Full Story: Entrepreneur

How to Quickly & Efficiently Scale Your Marketing Agency

When it comes to agencies, growth is the name of the game. You either grow or you die trying. And, unfortunately, it seems like a large chunk of digital marketing and creative agencies have done the latter over the past 24 months. Full Story: ReadWrite

The complete guide to marketing your startup

The hard truth is that 90% of startups fail, with many failing within the first year. This clearly shows that mastering your brand and learning how to understand and communicate with your audience is vital for success. Full Story: TechDay

4 strategies to help marketing teams improve workflow and collaboration

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Full Story: MarTech

SOCIAL MEDIA

81 Different Types of Social Media Post to Amaze Your Followers

Are you looking for ways to impress your social media followers? Want some cool content ideas for your social media posts? Full Story: Social Media Today

The Secrets Of A Successful Social Media Strategy For Startups

The age of social media has disrupted conventional ways of advertising and transformed the way that businesses reach consumers. Full Story: Forbes

6 Simple Tactics to Increase Engagement on Social Media Posts Across All Platforms

Social media is becoming increasingly important and some people simply leave money on the table by ignoring these basic rules of how to increase engagement on their posts. Full Story: Inc. Magazine

The effect of social media algorithms in 200 words or less

If it ain’t on your social feed, did it really even happen? Social media has taken our society by storm, and what we see determines how we feel. Full Story: Media Update

SEARCH ENGINE

How Data Is Reshaping The SEO & Digital Marketer’s Landscape

Opportunities are evolving as SEO data powers new business insights. Learn more about the trends revolutionizing digital marketing and search. Full Story: Search Engine Journal

7 Ways To Tweak Your Content For Better SEO

Are you missing out on simple opportunities to improve your content’s optimization? Get on top of these 7 tweaks for improved SEO. Full Story: Search Engine Journal

5 Times You Absolutely Must Hire An SEO Pro

Do you really need to hire an SEO professional? If any one of these 5 things are happening, you don’t want to go it alone. Full Story: Search Engine Journal

How to Create SEO Optimized Content

Optimizing your content to be SEO friendly and developing an SEO strategy is important for the creation of high-quality content that improves the chances of the content being ranked higher in the organic search results. Full Story: Pro

MOBILE MARKETING

6 Scary Tactics Used in Mobile App Attacks

Mobile platforms are increasingly under threat as criminal and nation-state actors look for new ways to install malicious implants with advanced capabilities on iPhone and Android devices. Full Story: Dark Reading

No, It’s Not Just You: Customers Everywhere Are Having Meltdowns Over the Starbucks Mobile App Not Working

Starbucks mobile app was down starting during early hours on Thursday. Full Story: Entrepreneur

Google And Apple’s App Stores Are Guilty Of Monopoly, Claims New Report

The digital world often lets big names like Google and Apple get away with quite a lot and a new study is proving to many how both these tech giants are guilty of monopolistic dealings in their own app stores. Full Story: Digital Information World

How to send a DM on Twitter using the mobile app or website

To send a DM on Twitter, use the envelope-shaped Message icon in the app or website. Full Story: Business Insider

DIGITAL SIGNAGE/ SCREEN MEDIA

Top considerations before rolling out digital signage

Chris Melito has been helping companies prepare, design and execute effective digital signage projects for more than two decades. Full Story: Digital Signage Today

4 Tips to Send the Right Message With Digital Signage Advertising

Have you ever been frustrated with an outdated menu? Spent way too much time in a shopping mall searching for a specific store? Full Story: Software Advice

EMAIL MARKETING

The Best Email Marketing Software Of 2022

Email is alive and well in 2022. In fact, email marketing remains one of the most effective tools for any company to reach engaged customers—as long as you do it well. Full Story: Forbes

Top Strategies & Services for Small Business Email Marketing

Email marketing is a great channel for small businesses. Full Story: The Motley Fool

E-COMMERCE

Podcast Advertising Basics for Ecommerce Brands

Selective podcast advertising combines the power of influence and brand recognition. Full Story: Practical Ecommerce

E-commerce: The new market enabler for distributors, manufacturers

Globally, business conduct is no longer what it used to be; thanks to the impact of digital technology. Full Story: Nairametrics

PUBLIC RELATIONS

Six Things Everyone Should Know About Public Relations

The lines between marketing, advertising and public relations are becoming more blurred by the minute. Full Story: Forbes

10 Common Startup Mistakes When Doing PR

There’s a lot that goes into public relations programs behind the scenes. Full Story: Forbes

MARKET RESEARCH

Accelerate Innovation With A New Approach To Market Research

When it comes to market research, finding panelists and receiving accurate and fast feedback to find the next business opportunity is a constant struggle. Full Story: Forbes

How to conduct a market research in 7 steps

Market research is the process of gathering information that a company conducts on its target audience and its reference market using a series of methodologies and tools. Full Story: Doxee

WEB DEVELOPMENT

How to Choose the Right Web Development Firm for Your Startup?

Finding the right website development firm or team is a challenging task for many startups. Full Story: HackRead

MARKETING AUTOMATION

HERE’S HOW MARKETING AUTOMATION CAN ENHANCE PERSONALIZATION

The way that technology is taking us over, we are getting used to automated life and experiences. Full Story: Analytics Insight

How to choose marketing automation software?

Do you want to enhance the quality of your organization’s marketing but aren’t sure how to choose marketing automation software? Full Story: Dataconomy

ANALYTICS & BUSINESS INTELLIGENCE

How product analytics can unite marketing and product teams to boost customer lifetime value

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Full Story: MarTech

B2B e-Commerce: Fostering sales, distribution with data analytics

The informal sector is a major source of economic growth and productivity globally. Full Story: Vanguard News

BRANDING AND DESIGN

Reasons to Study Graphic Design

Study Graphic Design in Sunderland for a few reasons. Full Story: Bollyinside

Most Effective Social Media Branding Strategies 2022 Tip

Social media isn’t just about connecting with your high school friends. It has passed far beyond that incipient stage. Full Story: Bollyinside

VOICE STRATEGIES

How Sonos built its voice assistant

Sonos Voice Control is purpose-built for music playback, and it comes with strong privacy safeguards: Unlike Alexa or the Google Assistant, it doesn’t upload any voice recordings to the cloud, but instead processes everything on the device. Full Story: Protocol

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