By Integrated Marketing Platform   | November 04, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Want to grow your business? Do it the right way with these key marketing strategies

A marketing strategy can be described as a long-term approach that aims to attain a business’s objectives. Full Story: MobileAppDaily

14 tips to build brand awareness this holiday season (and beyond)

A holiday marketing strategy to keep a business in the public eye is to create themed content. Full Story: Fast Company

15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start

The countdown to the holidays has begun, and consumers and brands alike are putting their plans into action to make the most of the season. Full Story: Forbes

The Benefits Of Internal Marketing For Enterprise Growth

Another good internal marketing strategy is to grant employees early access to new products or services, then ask them for feedback. Full Story: Forbes

TikTok Marketing Strategies That Will Work For Your Brand

In fact, it’s a significant factor in all areas of a successful marketing strategy. If marketing content isn’t creative and interesting, people aren’t going… Full Story: Harlem World Magazine

Do’s And Don’ts Of Successfully Onboarding A New Marketing Agency

Outsourcing marketing efforts to an external digital marketing agency can help organizations achieve large-scale results. Full Story: Forbes

More Conversions Through Improved Customer Engagement

It’s critical to focus on customer engagement for your business to grow. Personalization is a fantastic approach to meeting this objective. Full Story: CustomerThink

14 Smart Ways To Leverage QR Codes For Your Business

QR codes have become, in many ways, the new go-to marketing strategy. In a world where convenience is king, we have found that using QR codes mitigates… Full Story: Forbes

SOCIAL MEDIA

WhatsApp Launches Communities to Maximize Topic-Based Discovery and Engagement

After announcing its coming group chat upgrade back in April, WhatsApp has today launched its new ‘Communities’ update, which provides additional functionality for your group chats in the app. Full Story: Social Media Today

12 Facebook marketing tools to help your business scale

Don’t sleep on your Facebook marketing tools. Full Story: Sprout Social

Hesitant to Use Social Media for Your Business? Here’s What You’re Missing Out On.

Isn’t social media just meant for entertainment? The answer is yes … but that’s perfect for your business. Here’s why. Full Story: Entrepreneur

Advertising: Social Media or Google? Which is Better?

If you’re looking to expand your business reach and visibility, investing in online ads can give you great results. Full Story: Promo Marketing Magazine

SEARCH ENGINE

Local SEO trends that will drive Google rankings in 2022

When looking for a product or service online, you’re more likely to choose a business near you. Full Story: BusinessMirror

4 Reasons Your Business Should Work With An SEO Agency

Hiring an SEO agency is crucial to helping your business’s online presence grow. Full Story: Entrepreneur

4 SEO Opportunities in Google Search Console

Search engine optimization is not a one-time task but an ongoing process. As your site grows and Google’s algorithm evolves, inevitable SEO issues will likely occur. Full Story: Practical Ecommerce

How To Forecast SEO Outcomes With Better Precision & Transparency

Through precise and reliable forecasting, you can plan an SEO strategy that confirms your SEO’s value and that your shareholders can trust! Full Story: Search Engine Journal

MOBILE MARKETING

How to evaluate the effectiveness of mobile marketing strategies/campaigns

In the modern era driven by technology, organizations across sectors and industries are leveraging tech-enabled solutions to streamline business operations. Full Story: Adgully.com

Intellectual property considerations when building a mobile app

An application software (app) is a program or group of programs designed to help customers perform particular activities. Full Story: Businessday.ng

New tool checks if a mobile app’s browser is a privacy risk

A new online tool named ‘InAppBrowser’ lets you analyze the behavior of in-app browsers embedded within mobile apps and determine. Full Story: Bleeping Computer

3 Must-Haves to Include in Your Retail Mobile App

The app market is worth around $420 billion, giving you a clear idea of why so many people and businesses are trying to get a piece of the action. Full Story: EconoTimes

DIGITAL SIGNAGE/ SCREEN MEDIA

OOH powerful tool for brand awareness

When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Full Story: Digital Signage Today

Report debunks myths about DOOH advertising

“Innovation and performance-based strategies aren’t reserved for digital media alone. Our customers are running big, bold, measurable OOH campaigns. Full Story: Digital Signage Today

EMAIL MARKETING

B2B Email Marketing 101

If you’re in the B2B space, you must already understand how important email marketing is, but why isn’t it working out for most marketers? Full Story: MarTech Cube

How to Use Customer Testimonials Effectively — 7 Ways to Do It

On the other hand, if you are looking for written and video reviews, consider contacting your customers via an email marketing campaign to see if they are… Full Story: CustomerThink

E-COMMERCE

12 E-Commerce Website Design Best Practices & Examples

Creating the optimal e-commerce website design and user experience (UX) can be challenging. Great UX combines multiple design choices of the website’s information architecture, site-wide navigation and individual page layouts. Full Story: Forbes

Best Free E-Commerce Website Builders (2022)

With more of the world connected than ever, accessing the global marketplace has only gotten easier. Full Story: Forbes

PUBLIC RELATIONS

Is Your Startup Ready For Professional PR?

As a serial entrepreneur and three-time company founder who has worked with several public relations firms, I understand what finding the right firm can do for a solid startup that is ready for PR. Full Story: Entrepreneur

7 Ways to Build Strong PR for Your Personal Brand

Here are the keys to building a strong personal brand through PR. Full Story: Entrepreneur

MARKET RESEARCH

5 Best Market Research Tools

It’s customary to have questions in mind before releasing a new product. For example, we often wonder how the market will respond to our products. Full Story: ReadWrite

WEB DEVELOPMENT

Will More than 70% of All Software Be Built No-Code or Low-Code Platforms by 2025?

Have you ever wanted to build a website or app but weren’t sure where to start? One solution is to use low-code or no-code tools to get things done. Full Story: OfficeChai

Website development: Ways to develop a perfect web resource

Too many people start “nailing it” right away without taking the time to create a proper plan. Full Story: Robotics & Automation News

MARKETING AUTOMATION

Artificial Intelligence And The Future Of Marketing

Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely. Full Story: Forbes

A Marketer’s Guide on How to Supercharge Your Outreach Through Sales Outreach Automation

Automating your sales outreach can be a major win for you and your customers. It can potentially reduce your costs by freeing up time for more value-added activities, and it can unlock additional revenue. Full Story: CustomerThink

ANALYTICS & BUSINESS INTELLIGENCE

Why business leaders shouldn’t waste a recession

Data from global marketing analytics consultancy Analytic Partners shows that 60% of brands that increased their media investment during the 2008 and Covid… Full Story: Business Leader

Customer Experience: Key Pillars For Continuous Improvement

… across business domains including marketing, sales and compliance. … is the basis for what most people recognise as “business intelligence” and might… Full Story: International Banker

BRANDING AND DESIGN

How To Measure Your Startup’s Branding Success

As a startup founder, you probably know that intentional, strong branding is vitally important for your success. Full Story: Forbes

6 Interesting Ways You Can Improve Your Branding

That’s why it’s vital to ensure your branding is on point. If your branding is weak or outdated, it can hurt your business in several ways. Full Story: Ipswich Local News

VOICE STRATEGIES

How Voice Of Customer Analytics Can Shape Retail Strategies

Voice of the customer (VoC) is the in-depth process of capturing customer’s needs or wants, expectations, preferences, and aversions. Full Story: Forbes

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