By Integrated Marketing Platform   | October 20, 2021 | Uncategorized,

MARKETING STRATEGY

How To Decide If A Social Platform Is Worth The Marketing Investment

Creating a presence for a brand on social media takes significant time and effort, but it doesn’t always amount to success. Full Story: Forbes

Why A Marketing Strategy is Essential for the Success of Any Business

Marketing is an essential business area. Full Story: Minutehack

5 Tips for Seamlessly Adding Creator Campaigns to Your Marketing Mix

Today, Collab’s Will Eagle notes the common pitfalls brands face when working on campaigns via creator agency partners. Full Story: Adweek

How to Use Marketing Psychology to Influence and Persuade

When used correctly, marketing psychology can be an incredibly powerful tool. Full Story: Business 2 Community

Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?

Even before the pandemic, marketers were on a data and analytics spending spree. Full Story: MarketingProfs

Performance marketing 101: Everything you need to know

“Performance marketing is the latest buzzword in the marketing and social media world,” says the team at amaSocial. Full Story: Media Update

Why sending an SMS reminder is the best marketing strategy to keep customers!

If you’re stressing out about keeping customers coming back to your business, then you need to come up with the best outreach methods that show customers you are engaged with them and you value their ideas. Full Story: Foreignpolicyi.org

How to Create a Meaningful Marketing Strategy

Translate business goals into marketing goals, and have fun with marketing strategy. Full Story: Entrepreneur

SOCIAL MEDIA

The 12 Best TikTok Marketing Tips That Actually Work

TikTok marketing is different in many ways from Instagram marketing and other social media strategies. And that’s because of the platform’s unique algorithm. Full Story: Business 2 Community

A Mindful Approach To Social Media: Understand Each Channel To Maximize Your Strategy

In today’s social-media-obsessed culture, not dedicating resources and people power to sustain a social presence is a serious oversight by companies. Full Story: Forbes

My 3 Rules for Social Media Success

Roughly 4.2 billion people worldwide use social media. In 2021, all ecommerce businesses should attempt to connect with prospects on those platforms. Full Story: Practical Ecommerce

Social Media vs. Search: Which is Best for Content Marketing?

Social media and SEO are great tools for content marketing. Full Story: Business 2 Community

SEARCH ENGINE

Checking Your Page Size for SEO: A Complete Guide

Learn about checking your page size for SEO, including tips, tools, best practices, and why it’s important. Full Story: Search Engine Journal

How to get to the front page of Google

Sure, you know about search engine optimization – increasing your site’s ranking in search engines. Full Story: TechRadar

How to Optimize for Max SEO Value

The goal of content optimization is to make your website’s content engaging and valuable for both your target audience and search engines. Full Story: Business 2 Community

3 Key Types of Link Building Metrics & How To Use Them Successfully

Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know. Full Story: Search Engine Journal

MOBILE MARKETING

SMS marketing can help you to reach more than 292 million people

SMS (Short Message Service) marketing is a massive growth channel with more than 292 million people in North America using text messaging. Full Story: Financial Post

Navigating mobile app marketing in a privacy conscious mobile space

Standing out in a competitive mobile app market is even more crucial for marketers and developers to build and market scalable, engaging and user-friendly app experiences. Full Story: Bizcommunity

2022 Will Be Big For Mobile Ad Spending

Overall, digital ad spending will reach $76.8 billion, with Google ($26.8 billion) and Facebook ($14.3 billion) controlling over half of the spending. Full Story: Radio Ink

How marketers can make the most of their mobile marketing in the post-Covid world

Marketers know the key to success is meeting the customer where they are, but that’s a lot easier said than done when everyone is stuck at home due to the Covid-19 pandemic. Full Story: The Drum

DIGITAL SIGNAGE/ SCREEN MEDIA

How Digital Signage Helps Build Profits

New challenges require modern solutions. Full Story: QSR magazine

Samsung Business TV brings elevated in-store customer experience to local favourites

As technology continues to develop, businesses are looking for new and exciting ways to communicate with their customers. Full Story: Samsung Newsroom

EMAIL MARKETING

Reach More People with a Better Email Marketing Strategy

The world may be changing, but for the entrepreneurs one thing just remains the same. Email marketing is still king. Full Story: Entrepreneur

Benefits of Email Marketing for Small Businesses

But what’s wrong with those owners of small businesses who underestimate or just ignore email marketing? Full Story: The Good Men Project

E-COMMERCE

7 Tips For Your ecommerce Strategy

There’s always room for improvement. That is the motto of every successful ecommerce business. Full Story: Hawaii Weekly

Four Tips to Help Businesses Engage Customers During Halloween and Beyond

Ahead of Halloween, iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, today revealed four tips to help businesses effectively connect with customers during the Halloween season. Full Story: WECT

PUBLIC RELATIONS

How This Celebrity Publicist Manages Her Thriving Entertainment Public Relations Business

Imagine having a career, and life, where you love what you do and couldn’t imagine for more. Full Story: Forbes

AI And PR: How Tech Adoption Could Impact Your Job

The technological revolution continues to impact public relations (PR) at an impressive speed. Full Story: Forbes

MARKET RESEARCH

Inclusive Market Research Yields Customer-Centric Product And Service Design

Social media has proven time and again the need for brands to be inclusive. Full Story: Forbes

WEB DEVELOPMENT

12 Essential Atom Packages for Web Development

In this article, we’ll dig in to 12 of the best Atom packages for web developers. Atom has plenty of competition — including Visual Studio Code and Sublime Text — but it still holds its own as a popular and competent web development tool. Full Story: SitePoint

Top 10 Web Development Trends in 2021

Due to the pandemic, thousands of businesses went online to avoid closure and remain competitive on the market. Full Story: IoT For All

MARKETING AUTOMATION

5 Marketing Automation Fundamentals To Boost Your Strategy

Good marketing is a critical piece of any successful business strategy. Full Story: Demand Gen Report

Email Marketing Automation Guide

Email marketing automation can help you save time, increase your ROI, and deliver a better experience to your subscribers. Full Story: Business News Daily

ANALYTICS & BUSINESS INTELLIGENCE

Top Business Intelligence Trends and Predictions for 2022

By 2022, top business intelligence trends and predictions will boost the tech-driven industry. Full Story: Analytics Insight

People Keep Marketing Analytics Real

People + Data = Better. It’s a not-so-new principle my team and I are applying at LeadsRx, the company I co-founded in 2015. Full Story: Forbes

BRANDING AND DESIGN

Three Areas To Cover When Building A Unique Global Brand

It’s inherent in the mindset of any entrepreneur to want to hone their services, gain new clientele and, critically, expand their markets. Full Story: Forbes

Selling On Walmart Marketplace: How To Diversify Your E-Commerce Brand

There’s no doubt the coronavirus pandemic has changed the way people shop. Full Story: Forbes

VOICE STRATEGIES

Samsung Introduces Bixby for Windows 11 Laptops

Samsung has launched a version of Bixby for the new Microsoft Windows 11 operating system. Full Story: Voicebot.ai

5 Amazing but Overlooked Productivity Apps on Windows 10

Getting started with work can be tricky, but these diamonds in the rough can help you get the ball rolling. Full Story: MakeUseOf

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