By Integrated Marketing Platform   | October 24, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

10 Ways To Develop A Successful Multilayer Digital Marketing Campaign

From the living room to the C-suite, people want to engage with companies in multiple ways—through email, social media, phone and in conversation. I’ve found this to be true in marketing as much as in daily life. Full Story: Forbes

3 Tips on How to Maximize Twitter Video for Marketing

Video is the most engaging content format, across all platforms, and while short-form clips are the focus of the moment. Full Story: Social Media Today

3 rules for doing influencer marketing right

With all the buzz about influencer marketing, it’s important to take a step back to reflect. Ask yourself, why are social media celebs the right vehicle to share my message. Full Story: PR Week

Should We Have An Oath Of Ethics For Marketing And PR Professionals?

From droughts and floods to wildfires and from rising temperatures to hurricanes, the current and potential impacts of climate change are on display everywhere. Full Story: Forbes

For effective marketing, concentrate on the product, not the numbers

Think of this as your minimum viable audience, a strategy that advocates focusing your marketing energy on a mindset rather than an arbitrary number. Full Story: Mail & Guardian

Measuring Marketing Effectiveness: What You Need To Know

Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. Full Story: Search Engine Journal

Why 1 Out Of 3 Job Notifications Is For Digital Marketing?

Digital marketing, apart from glamour and fun, is a serious arena of marketing that is expanding with an increasing growth in the web space. Full Story: Entrepreneur

6 Alternative Marketing Tactics Your Brand Can Use to Pull Ahead of the Competition

As the digital landscape evolves, new marketing tactics emerge. Here are five alternative strategies businesses can use to stand out. Full Story: Entrepreneur

SOCIAL MEDIA

How to Audit Social Media Marketing: A 9-Step Checklist

Need to develop a new social media marketing strategy? Wondering how to audit your current social actions to see what’s working and what isn’t? Full Story: Social Media Examiner

16 Ways To Support Social Media Managers’ Productivity And Performance

Being a social media manager for a major brand might sound like a dream job to some people, but those in the role know that the often-exhausting work doesn’t always align with the compensation. Full Story: Forbes

Social Media And The Midterms – Are The Platforms Doing Enough To Address The Spread Of Misinformation?

It is less than a month until the midterm elections, and concerns remain that efforts are falling short to combat the spread of misinformation, and even disinformation, on social media. Full Story: Forbes

7 social media tips every agent should live by

The more value you add to people on social media, the more connections and influence you will develop. Full Story: Inman

SEARCH ENGINE

Scale Your SEO Content with This Top-Rated Tool

This 5-star SEO writing service is more than half off. Full Story: Entrepreneur

How to create a successful SEO content strategy in 2023

Here we look why SEO is important, how to combine it with your content strategy, and our top five tips for creating a solid SEO strategy in 2023. Full Story: The Drum

Buying Backlinks For SEO: Yes, This Is Still A Thing

Paying for backlinks can shoot you up search engine rankings, but it comes with a whole host of drawbacks. Should you invest in the practice? Full Story: Search Engine Journal

7 Compelling Reasons Why You Need to Hire An SEO Expert for Your Business

Are you contemplating whether you should hire an SEO expert or not? Here are the main reasons why your business needs an SEO expert. Full Story: Entrepreneur

MOBILE MARKETING

3 Up-and-coming Mobile Shopping Experiences

If recent consumer surveys are correct, a comprehensive mobile shopping experience will almost certainly include mobile apps, text messaging, and conversational commerce. Full Story: Practical Ecommerce

3 Ways Retailers Can Drive Mobile App Engagement

Consumers expect more from the brands they choose to interact with, and retailers’ mobile apps aren’t immune from this sentiment. Full Story: Total Retail

Top Mobile App Development Programming Languages

In this article, we’ll look into the best programming language for app development. Full Story: SitePoint

At Home launches mobile app

Alongside other retailers enhancing their mobile strategy, At Home has launched the At Home Mobile App and expanded its same-day delivery service to all of its stores, the company announced on Monday. Full Story: Retail Dive

DIGITAL SIGNAGE/ SCREEN MEDIA

Top 10 Ways to Use Digital Signage in a Hospital

Enhance patient, staff, and visitor experience with solutions created on digital content management platforms like Omnivex. Full Story: Digital Signage Today

Digital out-of-home branches out with programmatic

The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. Full Story: MarTech

EMAIL MARKETING

Timing, tone and targeting: top tips for email marketing

Email can be a powerful tool in any campaign, and while it may look easy, it’s often only effective when used as part of a coherent strategy. Full Story: The Guardian

It’s time to reconsider how you measure and interpret your email campaign performance

For years, core metrics like email open rates were a staple in nearly every email marketing program. Full Story: MarTech

E-COMMERCE

4 Native E-Commerce Trends In A Cookie-Less Era

A cookie-less world is coming. Tech giant Apple has already phased out third-party cookies, and Google is set to follow. Full Story: Forbes

A Beginner’s Guide To Content Management Systems For E-Commerce

In 2021, global e-commerce sales amounted to approximately $5.2 trillion. With the current trends, this is expected to only grow through the years. Full Story: Forbes

PUBLIC RELATIONS

“PR Is Now Everything, and Everything Is PR”

Has the definition of PR changed? In a media climate where trust is at a low ebb, and the levels of noise have never been higher, what does it mean to conduct effective public relations? Full Story: Little Black Book

The biggest PR and marketing trends to watch out for in 2023

Media relations and press releases are still important, but we’ve also seen the explosion of social and digital media. Full Story: Media Update

MARKET RESEARCH

7 Ways to Do Market Research With LinkedIn

Is your business using LinkedIn? Wondering whether your LinkedIn following is truly interested in your products and services? Social Media Examiner

WEB DEVELOPMENT

15 Free Websites So Valuable That You’ll Wish You Already Knew

Find out how you can improve your business and life or what new you can learn. Full Story: DataDrivenInvestor

8 Easy Virtual Side Hustles for Extra Cash

Website development is a great way to earn some extra money on the side. If you have time and energy, this side hustle could become your full-time career. Full Story: Entrepreneur

MARKETING AUTOMATION

AI Washing in Marketing is Beneficial, but not Ethical

The creation of artificial intelligence (AI) technology brings with it ethical risks. Full Story: Analytics Insight

How AI is Reshaping the Retail Marketing Landscape

It is no secret that AI has revolutionized the retail industry. Since its inception, it has transformed almost every sector of this industry. Full Story: ReadWrite

ANALYTICS & BUSINESS INTELLIGENCE

Five technologies that can help grow your business quicker in 2022

Whether you are a business owner or an entrepreneur, multiple technologies will help you grow your business in 2022. Full Story: LoveBelfast

Top 10 Recession-Proof AI Skills to Master in 2023 and Beyond

AI marketing skills will help companies to enhance their engagement with their audiences over various platforms. Business Intelligence Development. Full Story: Analytics Insight

BRANDING AND DESIGN

Start-up Brand Design 101: How to Nail Your Branding

As a start-up business, establishing your brand is a critical initial Tip. Full Story: Real Business

3 common mistakes people make with personal branding

Personal branding can be a powerful tool, but it’s easy to make mistakes. Full Story: Fast Company

VOICE STRATEGIES

How to Google Assistant’s Voice on your Android Smartphone?

Google Assistant has been a boon to millions across the globe. Full Story: Techthirsty

 

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