Three quarters of businesses plan to boost market research budgets to win new customers in 2021
The research, which was conducted by independent polling company Censuswide, surveyed 200 business decision makers in large and medium sized UK companies in the last week of December 2020. Full Story: Marketing Dive
Market research spend continues to contract
The net balance of companies that cut their market research budgets – the difference between those reporting increased and decreased available spend – was -25.0% in the last three months of the year. Full Story: Research Live
Three-quarters of UK firms will boost market research budgets
Three-quarters (74%) of businesses in the UK intend to increase their marketing research budgets this year to improve their reach to potential customers, according to a new survey from Stravito, the consumer insights platform. Full Story: Warc
Market research spend continues to contract
Budgets available for market research fell in the fourth quarter of 2020, as overall marketing budgets continued to decline sharply, according to the IPA’s quarterly Bellwether Report. Full Story: Research Live
MARKET RESEARCH SPEND CONTINUES TO CONTRACT
Budgets available for market research fell in the fourth quarter of 2020, as overall marketing budgets continued to decline sharply, according to the IPA’s quarterly Bellwether Report. Full Story: Research Live
74% of businesses plan to increase market research budgets in 2021, research says
Seventy-four percent of businesses are boosting their marketing and consumer research budgets in 2021 to better reach potential customers, according to research from Stravito, a provider of knowledge management software for insights. Full Story: Conference News
The transactional and marketing emails market is expected to grow by USD 8.87 billion during 2021-2025, according to Technavio. Full Story: Valdosta Daily Times
Market Research Methods that Will Give You Proven Results
Most companies implement professional marketing campaigns and pay a lot of money to agencies. Full Story: SWAAY
A New Beginning For Market Research
Quality research is an essential investment for good decision making, but nevertheless it is a cost. Full Story: Forbes
