“If you started from scratch today, you just wouldn’t build things that way”
Mobile Marketing: You began with a focus on helping broadcasters understand their mobile audiences better, and now you are positioning your privacy-first audience segmentation product A-Type as a solution to the far broader challenge of post-cookie, post-ATT targeting. Full Story: Mobile Marketing Magazine
How software developers can create mobile apps securely and quickly
The mobile app market is booming, but to achieve success, organisations must develop mobile apps securely and rapidly. Full Story: Computer Weekly
6 Tips to Increase Sales and Improve CX With Mobile Apps
COVID -19 undoubtedly changed the global landscape in myriad ways. As well as our behavior in general, it reshaped how we shop. Full Story: Business 2 Community
Mobile Wallets Are Accelerating The Path To Cashless Societies: Boku Report Reveals
In 2019, mobile wallets overtook credit cards to become the most widely used payment type globally with 2.8 billion people using mobile wallets today. Full Story: The Fintech Times
Why Text Messaging Could Be The Marketing Tool You Can’t Live Without
Many businesses still rely on weekly circulars to drive foot traffic even though a large percentage of customers now want delivery. Full Story: Forbes
DoubleVerify: Mobile app video fraud exploded 50% in the last year
Advertising fraud on mobile applications exploded 50% in the last year, according to a new report from media measurement and data company DoubleVerify. Full Story: VentureBeat
5 Predictions for the Future of IoT and Mobile App Integration
The Internet of Things (IoT) and mobile app integration are two of the most sophisticated technologies that will alter the landscape. Full Story: Analytics Insight
Why Mobile Phones Make A Great Platform For Brand Engagement
Brand engagement is the practice of providing branded materials and experiences that add value to customers’ lives and create relationships between brands and consumers. Full Story: Telemedia Online
7 Benefits of Mobile Marketing for Your Business
The use of mobile devices for connecting to the internet has exceeded that of desktops, with no signs of the growth slowing. Full Story: Tech Guide
Why Does an Online Store Not Need a Native Mobile App?
With the advancement in technology, the internet, and web-based applications, the number of smartphone users has increased manifold. Full Story: Business 2 Community
Drag-And-Drop Mobile App Builder – No Coding IOS/Android Update
The newly updated builder platform adds a host of easily navigable features, providing a range of design templates as well as the ability to fully customize the look and functionality of an app. Full Story: MarTech Cube
Mobile technology tools enhance work in the field
Streamlining movement, whether in the plant or in the field, offers various operational and business advantages. Full Story: Plant Services
4 Mobile Marketing Tactics to Use in 2021
Mobile marketing is the practice of reaching consumers through their smartphones and other mobile devices to promote your business, and with one-third of the world’s population using smartphones, it’s safe to say that mobile marketing is a hot commodity. Full Story: Digital Information World
App Store Optimization: How To Market Your Mobile App In 2021
The year 2020 was eventful for mobile app developers and publishers. Full Story: Forbes
Different Types of Mobile Marketing Strategies
Since numerous social media platforms, websites, and mobile apps offer their own unique and personalized mobile ad alternatives, mobile marketing ad formats … Full Story: MarTech Outlook
How to Get More People to Use Your Mobile App
Do you want to get more people to use your mobile app? If so, you’re not alone. The app market has grown dramatically over the past decade. Full Story: Business 2 Community
How to Get More People to Use Your Mobile App
Do you want to get more people to use your mobile app? If so, you’re not alone. Full Story: Business 2 Community
Pinterest bans weight loss ads
Pinterest has today announced an updated weight loss ad policy that prohibits all ads with weight loss language and imagery. Full Story: Mobile Marketing Magazine
Watch: Next-gen mobile marketing: How can grocery target consumers on the move?
Be they browsing high streets, on their commute or running errands in the car, there are all sorts of opportunities for food and drink companies to target consumers on the move. Full Story: The Grocer
15 Tips For Ensuring Your Mobile App Stays Fresh And Relevant
As consumer use of smartphones and tablets has continued to grow in recent years, many businesses have developed and launched mobile apps. Full Story: Forbes
