TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024

Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. Full Story: TechCrunch

Discussions About Airlines Continue To Dominate Social Media

Anyone who has had to board a commercial airplane this year will tell you that now is not exactly a good time to travel. Full Story: Forbes

Social Media: How to Keep Yourself Safe

Human beings are social animals. We like to stay connected with friends, family and even workmates via social media. Full Story: Security Boulevard

Twitter’s Testing a New Process to Lure Lurkers into Signing-Up for an Account

Does anyone else get the impression that Twitter is unloading all of its various growth stimulation and product ideas ahead of a still likely change of management? Full Story: Social Media Today

14 Tips for Generating Results as a Social Media Content Creator

Are you looking for ways to improve your social media content strategy? Want to share better content that generates more engagement with your followers? Full Story: Social Media Today

10 tips to improve your relationship with social media

Technology, especially social media, is an innovative and helpful tool that makes life more convenient and enjoyable. Full Story: BusinessMirror

Pinterest Holds at 433 Million Users, Posts 9% Increase in Revenue

The mixed results keep coming from Pinterest, which has today published its Q2 2022 performance update, which shows no growth in active users, and lower than expected revenue intake. Full Story: Social Media Today

Influencing The Education Of Authentic Social Media

It may have taken approximately a decade to settle into the social media world that is now ubiquitous to the experience of being human in the developed world. Full Story: Forbes

What to Post on LinkedIn: The 5 Content Types That Work Best

Are you struggling to come up with content ideas to share on social media? Want to know the content types that work best on LinkedIn? Full Story: Social Media Today

How to Optimize Facebook Ads for Quality Website Traffic

Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads? Full Story: Social Media Examiner

A Look at the Most In-Demand Skills for Social Media Managers

What are the most in-demand skills for social media managers? · It’s a role that can combine various elements, from creativity to planning to… Full Story: Social Media Today

Gen Z shapes new social media era

A new generation is dramatically reshaping the internet — rejecting and rebuking the social networks they grew up with, which barely resemble themselves anymore. Full Story: Axios

TikTok and the Fall of the Social-Media Giants

Facebook is trying to copy TikTok, but this strategy may well signal the end of these legacy platforms. Full Story: The New Yorker

Twitter Transparency Report Shows Dark Side Of Social Media

Twitter’s transparency report shows decreases in account suspensions for many categories but an increase related to child safety violations. Full Story: Search Engine Journal

Instagram Seeks Data on Users’ Ethnicity to Improve User Experience

As you can see in these example screens, some users will be prompted to provide info about their race/ethnicity, which will then give Instagram more data about how people from each community segment use the app. Full Story: Social Media Today

YouTube’s Added a New Option to Cut Your Long Form Videos into Shorts

As you can see in this sequence, the new ‘Edit into a Short’ option will enable you to select a section of your regular video uploads to then cut into a bite-sized version. Full Story: Social Media Today

How To Fix The Problems With Social Media Advertising

People increasingly report problems with advertising on the big digital platforms. Is it the advertising, platforms or both in combination that’s the main cause of these problems? Full Story: Forbes

Meta Adds More Reels Creation Options in Instagram and Facebook

As it continues to lean into the short-form video trend, Meta is adding new ways for users to remix content into Reels on Instagram, while it’s also added the capacity to create Reels from your existing videos within Creator Studio. Full Story: Social Media Today

How to Use Social Media to Grow Your Business

Social media can be a powerful tool to help grow your business. Full Story: Legal Reader

4 Ways Social Media Marketing Drives Digital Connections In 2022

It’s hard to imagine what the past two years would have been like without social media. As Pew research shows, nearly one-third of adults admit to being online nearly all the time. Full Story: Forbes