Why live sports offer digital PR a unique opportunity to perform
As the Euros come to a close, Lucy Waldon, head of content production at Receptional explains how planning ahead around big sporting moments can reap major PR rewards. Full Story: The Drum
Quick and easy public relations strategies businesses overlook
An effective public relations (PR) strategy delivers many benefits including building credibility, increasing brand awareness, and differentiating a company from competitors. Full Story: Dynamic Business
Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales
PR has a mixed reputation, particularly in B2B marketing. Marketing departments tend to see PR as a standard part of the marketing mix. Full Story: CMSWire
It’s that simple. One factor, above all others, is key to making PR successful — and this is partnership. Full Story: Media Update
Five Benefits Of Using PR And How It Can Assist Your Business
Every company, no matter the size, depends upon its reputation for success. Public relations, also known as PR, is a key management tool for businesses to help achieve its goals and improve its image. Full Story: Forbes
How Covid-19 has affected the way PR professionals engage with media
Media relations by definition involves working with the media to inform the general public about an organisation’s activities including its mission and vision in a positive, consistent and credible manner. Full Story: Bizcommunity
How to use PR effectively as a launch strategy
PR can be a magic wand if it is used well and for its original purpose: to introduce, educate, showcase and to tell the story of what you have to offer. Full Story: Media Update
Why you should integrate PR into brand strategy
Today’s PR approach requires a deeper understanding of the elements that lead to news coverage. Engaging content is the key to motivating action. Full Story: Bizcommunity
